Director of Customer Marketing

Earnix•Boston, MA

2h•$160 - $175

About The Position

The Director of Customer Marketing will be a new role in the company and will require this individual to define, execute and lead Earnix’s global customer marketing strategy. This leader will build programs that drive customer advocacy, elevate adoption and engagement, improve retention, fuel expansion, and cultivate a thriving customer community. This is a high‑visibility role ideal for a senior marketer experienced in customer marketing within high‑growth B2B SaaS or enterprise technology—particularly those selling to complex and regulated industries such as insurance and financial services.

Requirements

10+ years of experience in B2B marketing, with 5+ years specifically in customer marketing, lifecycle marketing, or advocacy.
Proven ability to establish and drive success in a functional role; prioritization, focus and execution
Demonstrated success driving advocacy, retention, adoption, and expansion in SaaS or enterprise software; insurance, Insurtech, financial services a plus
Experience engaging and interviewing technical, analytical, and enterprise‑level audiences; insurance, banking, or data/analytics/AI backgrounds are a plus.
Exceptional storyteller with the ability to translate complex value into compelling narratives and customer‑ready messaging; content writing a plus
Strong cross‑functional collaborator with experience working directly with Sales, CS, and Product.
Data‑driven decision maker who uses insights to shape strategy and measure impact.
Comfortable building new programs from scratch as well as working with cross functional teams to clarity roles and help optimize established programs.
Excellent communicator capable of engaging both executive‑level customers and internal stakeholders.

Nice To Haves

Experience with AI to drive customer marketing program, insights, messaging and content is a plus

Responsibilities

Architect, execute and scale Earnix’s customer advocacy program, including case studies, testimonials, references, and speaker engagements.
Working closely with Customer Success, build and nurture an active customer community, both virtual and in‑person, to support peer learning and engagement.
Architect and execute new Customer Advisory board to empower customer champions to shape new offerings and amplify Earnix’s presence in the industry.
Partner with Customer Success and Sales to design lifecycle marketing programs that help customers onboard effectively, expand usage, deepen value, and renew with confidence.
Develop targeted campaigns that support multi‑product adoption and growth within enterprise accounts.
Work closely with Corp Communications to develop customer driven content to improve performance of organic channels (e.g. social media, thought leadership, media, etc)
Analyze customer insights and usage data to uncover opportunities for proactive engagement.
Partner with product marketing and customer success to support end‑to‑end customer communications, including product launch messaging, newsletters, roadmap highlights, and executive‑level updates.
Ensure consistent, high‑quality touchpoints across channels that keep customers aligned with Earnix’s innovation and value.
Establish programs to gather, analyze, and distribute customer feedback across Product, Customer Success, Sales, Marketing and Executive leadership (e.g. win/loss reports, customer satisfaction surveys, etc)
Use insights to influence product development, marketing strategy, and customer experience improvements.
Partner closely with Product Marketing to translate customer insights into differentiated messaging.
Support the strategy and execution of customer events, including Earnix’s flagship user conference, advisory boards, customer roundtables, and regional workshops.
Working closely with Customer Success and Sales, design and deliver exceptional customer experiences that strengthen loyalty and highlight Earnix’s impact.
Work closely with Sales, Customer Success, Product, and Marketing leadership to deliver unified, customer‑centered programs.
Serve as the internal advocate for customer needs, expectations, and success.