Director of Marketing

Umbra • Reston, VA

8d

About The Position

Umbra is seeking an experienced, highly technical, and creative Director of Marketing to rapidly develop and execute high-impact campaigns, strengthen our brand across three business units, and drive measurable pipeline growth. This role requires a dynamic, detail-oriented marketing leader with deep expertise in digital strategy, marketing technology, and performance analytics, operating at a fast pace in a mission-driven environment. We are looking for a marketing leader who is equally strong in:
Digital campaign creation and execution
Marketing technology and CRM ownership
Pipeline analytics and performance measurement
Creative storytelling in highly technical markets
Long-term program and event planning
This role is essential in rapidly defining and executing how Umbra communicates its value—from cutting-edge satellite technology to groundbreaking intelligence capabilities—while building the systems, infrastructure, and operational rigor needed to scale marketing performance quickly and effectively.
The Director will lead hands-on product marketing and campaign execution across digital, event, and partner-driven channels, ensuring marketing is directly tied to pipeline acceleration and revenue outcomes.
The ideal candidate is a high-energy, strategic marketer and technical operator with a proven track record of building integrated, metrics-driven campaigns in technology, aerospace, defense, or space-based industries—thriving in a fast-paced, high-performance environment. In close collaboration with our Remote Sensing, Mission Solutions, and Space Systems business development teams, this leader will ensure message consistency and marketing performance across every customer touchpoint.
This role requires immediate execution—candidates must be ready to launch campaigns, build infrastructure, and deliver measurable results within the first 30–60 days.
Our aim is to hire this position to work in either our Santa Barbara/Goleta, CA office, Arlington, VA office, or Reston, VA office (coming soon).

Requirements

• Bachelor’s degree in marketing, business, analytics, or a related field; advanced degree preferred.
• 10+ years of experience leading performance-driven marketing, with at least 3 years in a data-driven role supporting B2G or enterprise technology sales.
• Demonstrated success owning demand generation tied directly to pipeline, conversion, and revenue outcomes.
• Deep hands-on expertise in HubSpot (or similar CRM/marketing automation), including workflow automation, lead scoring, segmentation, attribution, and reporting.
• Advanced command of digital analytics and campaign platforms (Google Analytics, LinkedIn Campaign Manager, etc.).
• Experience aligning marketing efforts with sales cycles, procurement timelines, and business development goals in the aerospace, defense, or government contracting sectors.
• Proven ability to define, track, and report on KPIs—such as pipeline influence and conversion rates—to inform strategy and demonstrate ROI.
• Excellent project management and cross-functional coordination skills, especially in fast-paced organizations.

Nice To Haves

• Familiarity with the federal acquisition process, including procurement cycles, contracting vehicles, and government customer engagement strategies.
• Experience positioning highly technical products (satellite systems, remote sensing, mission platforms) to senior government and defense stakeholders.
• Previous experience collaborating with government affairs or public policy teams to align marketing with strategic outreach and stakeholder engagement.
• Highly detail-oriented, organized, and execution-focused.
• Deeply fluent in digital marketing, demand generation, and marketing technology.
• Expert in hands-on operation of CRM and analytics platforms (HubSpot, dashboards, attribution tools).
• Able to translate complex technical capabilities into clear, compelling messaging.
• A proactive planner who thinks 12+ months ahead—not 2 weeks ahead.
• Both strategic and operational: able to lead, build, and deliver measurable results.

Responsibilities

• Collaborate with the Head of Communications to design and execute targeted, metrics-driven marketing campaigns in support of sales goals across Umbra’s Remote Sensing, Mission Solutions, and Space Systems units.
• Lead campaign planning, execution, and optimization with a focus on qualified lead generation, sales enablement, and pipeline acceleration.
• Own marketing performance analytics end-to-end—tracking and optimizing KPIs such as target agency engagement, marketing-influenced opportunities, account-based activity, event ROI, and content performance across the federal procurement lifecycle.
• Build and maintain real-time dashboards, reporting frameworks and attribution models using HubSpot, Google Analytics, and additional tools as needed to guide decision-making and measure ROI.
• Serve as the technical owner of HubSpot CRM and marketing automation, including: Lead scoring Segmentation Workflow automation A/B testing Lifecycle reporting Campaign attribution
• Manage conference and event marketing with disciplined, structured planning—including 12–18 month event roadmaps, pre- and post-event campaign execution, lead capture integration, and ROI reporting tied directly to pipeline development
• Champion a data-first approach to marketing—ensuring all programs are grounded in clear performance goals and directly tied to measurable business outcomes.
• Establish scalable marketing processes, campaign calendars, and operational rigor to ensure flawless execution across all customer touchpoints.

Benefits

• Flexible Time Off, Sick, Family & Medical Leave
• Medical, Dental, Vision, Life, LTD, STD (employer funded)
• Vol Life, Critical Illness, Accidental, Hospital Indemnity, Pet Insurance (employee funded)
• 401k with 3% non-elective company contribution
• Stock Options
• Free Parking
• Free lunch in office daily

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 101-250 employees