Digital - Director, Customer Enablement

Aritzia•Seattle, WA

1d•$150,000 - $250,000

About The Position

THE TEAM The mission of the Customer Department to deeply understand our customers, create programs and enablers to activate customer value, and advocate for the customer across our channels THE OPPORTUNITY Aritzia is growing and our Customer team is growing with it. This is a unique opportunity to be part of the team responsible for building programs and tools that enable client-focused experiences that balance digital efficiency with human connection. As the Director, Customer Enablement , you will play a pivotal role in scal ing our customer data foundation to enable smarter and faster customer decisions that deliver seamless, customer-centric experiences and support with enterprise programs like loyalty and deepening customer insights . With the skills you gain in this role, the opportunities are endless – from a rewarding career in Customer to continued growth and development with Aritzia. THE ROLE As the Director, Customer Enablement you will lead the team to: Drive the strategic and technical enablement of the Customer Data Platform (CDP), including the selection , implementation, and operationalization of customer data solutions Partner with stakeholders to maximize the business’s ability to execute customer-centric use cases by turning strategic objectives into technical specifications for the CD P, empowering teams to deliver data-driven experiences Establish and enforce enterprise-wide standards for data governance, including ingestion protocols, identity resolution, data quality, and segmentation logic, ensuring compliance, scalability, and integrity across all customer data assets Collaborate with Technology and Data leadership to shape the long-term roadmap for customer technology, ensuring scalability and alignment with evolving business needs Define and track KPIs for customer engagement, conversion, and loyalty programs Drive organizational adoption of customer programs and tools through training, change management, and cross-functional stakeholder engagement Work with the appropriate Business Support partners to seamlessly lead the day-to-day function of the department in support of corporate objectives , while enabling progressive career development and an incredible employee experience

Requirements

Proven and best-in-class skills, applicable certifications, education and/or experience in : Bachelor’s degree in Business , Marketing, Data Analytics, or related field (MBA preferred)
Deep hands-on experience with CDPs, CRM platforms, and marketing automation tools, ideally in a technical product management capacity
Ability to translate business concepts (e.g., CLV, loyalty tiers) into data models, segmentation logic, and identity graphs
Strong focus on speed to market, process efficiency, and enabling business teams to operate with agility and autonomy
Strong understanding of omnichannel retail and customer lifecycle management
Proven ability to influence and lead cross-functional initiatives, driving measurable outcomes through collaboration and alignment with s enior s takeholders across Marketing, Digital, Technology, and Data & Analyt ics even without direct reporting authority
A commitment to learn, apply, champio n and enrich Aritzia's Values and Business and People Leadership principles
The skills to collaborate strategically with cross-functional partners in the pursuit of shared business outcomes
The ability to set clear objectives and design a strategy that inspires the team
A dedication to quality and investing in results and new business opportunities that add value
A deep understanding and commitment for the industry in which we operate

Responsibilities

Drive the strategic and technical enablement of the Customer Data Platform (CDP), including the selection , implementation, and operationalization of customer data solutions
Partner with stakeholders to maximize the business’s ability to execute customer-centric use cases by turning strategic objectives into technical specifications for the CD P, empowering teams to deliver data-driven experiences
Establish and enforce enterprise-wide standards for data governance, including ingestion protocols, identity resolution, data quality, and segmentation logic, ensuring compliance, scalability, and integrity across all customer data assets
Collaborate with Technology and Data leadership to shape the long-term roadmap for customer technology, ensuring scalability and alignment with evolving business needs
Define and track KPIs for customer engagement, conversion, and loyalty programs
Drive organizational adoption of customer programs and tools through training, change management, and cross-functional stakeholder engagement
Work with the appropriate Business Support partners to seamlessly lead the day-to-day function of the department in support of corporate objectives , while enabling progressive career development and an incredible employee experience