Director, CRM Strategy

Publicis Groupe•Plano, TX

About The Position

The Director of CRM Strategy will lead data-driven marketing initiatives across the client's owned digital ecosystem. This role is responsible for defining CRM strategy, shaping program roadmaps, and driving activation across direct marketing channels. Additionally, the Director will orchestrate alignment between addressable CRM, paid media, enterprise web marketing, and e-commerce experiences to deliver seamless customer engagement. The ideal candidate brings a proven track record in developing innovative CRM programs, leading annual planning, and executing go-to-market strategies that leverage advanced CRM capabilities. This individual thrives in ambiguity, providing clarity and direction for cross-functional teams, and excels at synthesizing complex business insights into actionable strategies that drive acquisition, retention, and customer lifetime value.

Requirements

Exceptional ability to communicate complex ideas through presentations, storytelling, and written content
Expertise in synthesizing qualitative and quantitative data into actionable insights.
Proven ability to develop holistic marketing strategies, campaign roadmaps, and integrated experience plans.
Strong analytical skills in performance measurement, test design, and data-driven optimization.
Proficiency in business case development and strategic recommendation delivery.
Skilled at navigating matrixed organizations and fostering cross-functional collaboration.
Ability to lead in fast-paced, dynamic environments with a high degree of ambiguity.
Willingness to travel up to 20%.
10+ years of experience developing CRM programs and campaigns within an agency, consultancy, or marketing organization, with measurable performance impact.
Expertise in strategies spanning owned, paid, and earned channels.
Experience creating deliverables such as personas, customer journeys, communication architectures, campaign plans, and personalization strategies.
Strong background in insight development from diverse sources, including primary/secondary research, social listening, digital audits, and behavioral data.

Nice To Haves

Familiarity with consumer electronics or related industries.

Responsibilities

CRM Program Leadership : Drive the development and execution of pre- and post-purchase CRM programs in collaboration with cross-functional teams.
Strategic Planning : Lead annual CRM strategy and planning, ensuring alignment with broader marketing and business objectives.
Client Partnership : Build and maintain strong relationships with client stakeholders, serving as a trusted advisor and strategic partner.
Growth & Innovation : Identify opportunities for program expansion and performance improvement through proactive recommendations and incremental proposals.
Integration & Collaboration : Connect strategies across CRM, paid media, and enterprise marketing to create cohesive, customer-centric experiences.
Creative Stewardship : Author insightful creative briefs that inspire impactful content and campaigns.
Team Leadership : Mentor and guide junior and mid-level strategists, fostering a culture of collaboration and excellence.
Thought Leadership : Champion best practices and process improvements internally and with client teams.
Consumer Insights : Leverage data, research, and advanced analytics (including AI/ML) to understand consumer behavior and inform strategy.

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
medical coverage
dental
vision
disability
401k
paid time off