Director, Creative Services

Pluralsight

1d•Hybrid

About The Position

Pluralsight is seeking a Director of Creative Services to lead brand expression and creative execution across our global B2B marketing organization. This role owns how our narrative is brought to life across digital, field, events, web, video, and sales enablement — ensuring enterprise credibility, visual consistency, and operational excellence. Reporting to the Sr. Director of Marketing Operations, this leader will optimize Creative Services into a high-performing design and production engine that delivers speed, clarity, and quality across a diverse portfolio of SaaS solutions. You will partner closely with Product Marketing, Content Marketing, Revenue Marketing, Customer Marketing, and Sales to translate positioning into compelling creative that supports pipeline growth, customer engagement, and enterprise trust. Who you’re committed to being: You enjoy learning and are open to new ways of doing things. You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns. When communicating you are self-aware, insightful, and proactive. You are a team member first and individual contributor second. You are aware that high-performing teams are only as strong as their weakest link. You believe in continuous improvement and request frequent feedback from others. What you’ll do: Creative Strategy & Execution Lead creative strategy and execution across B2B marketing initiatives Translate positioning and messaging into cohesive, high-impact design Elevate brand presence across corporate and international markets Ensure creative aligns to enterprise buyers and complex buying committees Visual Brand Stewardship Own and evolve Pluralsight’s visual brand system Operationalize brand standards across all channels and geographies Develop scalable design systems, templates, and governance processes Ensure consistency, clarity, and credibility across touchpoints Asset Production & UX Oversee design and production for campaigns, web, events, sales materials, and video Lead UX and page architecture in partnership with Product Marketing Ensure creative excellence across digital and offline experiences Embed accessibility, usability, and modern design best practices Creative Operations & Efficiency Optimize intake, prioritization, and resource allocation processes Improve throughput and time-to-market without increasing headcount Align workload to business priorities Manage creative budget and agency spend responsibly Increase reuse through modular design systems and templates Drive clarity in briefing and execution to reduce rework Cross-Functional Partnership Partner with Product Marketing to bring positioning to life visually Support Revenue Marketing with high-performing campaign assets Collaborate with Sales to strengthen enablement materials Serve as the creative bridge between strategy and execution Champion disciplined creative briefing and design thinking across marketing Leadership & Team Development Lead and mentor a multidisciplinary team (design, video, UX) Align skills and roles to current business priorities Foster accountability, ownership, and operational rigor Guide the team through shifting priorities while maintaining quality What Success Looks Like Faster time-to-market without added headcount Clear intake and prioritization discipline Reduced rework and revision cycles Elevated enterprise-grade visual presence Improved sales enablement assets Strong cross-functional collaboration Measurable improvements in creative throughput and quality Experience you’ll bring: Experience optimizing creative operations and workflows Proven ability to drive efficiency and improve team performance Experience managing agencies and external partners Portfolio demonstrating high craft and strategic thinking in B2B contexts Expertise in Adobe Creative Suite; Figma preferred Strong understanding of web, UX, accessibility, and digital best practices Experience operating in disciplined, performance-driven environments Understanding of marketing across multiple channels (digital, field, events, PR, web, sales) and experience driving a unified vision across those channels

Requirements

10+ years in creative leadership across B2B technology or SaaS
4+ years leading in-house creative teams
Experience optimizing creative operations and workflows
Proven ability to drive efficiency and improve team performance
Experience managing agencies and external partners
Portfolio demonstrating high craft and strategic thinking in B2B contexts
Expertise in Adobe Creative Suite; Figma preferred
Strong understanding of web, UX, accessibility, and digital best practices
Experience operating in disciplined, performance-driven environments
Understanding of marketing across multiple channels (digital, field, events, PR, web, sales) and experience driving a unified vision across those channels

Responsibilities

Lead creative strategy and execution across B2B marketing initiatives
Translate positioning and messaging into cohesive, high-impact design
Elevate brand presence across corporate and international markets
Ensure creative aligns to enterprise buyers and complex buying committees
Own and evolve Pluralsight’s visual brand system
Operationalize brand standards across all channels and geographies
Develop scalable design systems, templates, and governance processes
Ensure consistency, clarity, and credibility across touchpoints
Oversee design and production for campaigns, web, events, sales materials, and video
Lead UX and page architecture in partnership with Product Marketing
Ensure creative excellence across digital and offline experiences
Embed accessibility, usability, and modern design best practices
Optimize intake, prioritization, and resource allocation processes
Improve throughput and time-to-market without increasing headcount
Align workload to business priorities
Manage creative budget and agency spend responsibly
Increase reuse through modular design systems and templates
Drive clarity in briefing and execution to reduce rework
Partner with Product Marketing to bring positioning to life visually
Support Revenue Marketing with high-performing campaign assets
Collaborate with Sales to strengthen enablement materials
Serve as the creative bridge between strategy and execution
Champion disciplined creative briefing and design thinking across marketing
Lead and mentor a multidisciplinary team (design, video, UX)
Align skills and roles to current business priorities
Foster accountability, ownership, and operational rigor
Guide the team through shifting priorities while maintaining quality