Director, Creative Brand Stewardship - Expat to Singapore

Universal Orlando•Orlando, FL

19d•Onsite

About The Position

At Universal Creative, we design, develop and deliver the most compelling entertainment experiences imaginable to drive growth for Universal Destinations & Experiences worldwide. Our innovative attractions, immersive theme parks and world-class resorts fuse art and technology to create new standards in the themed entertainment industry. Our Team Members are the driving force behind Universal Creative. With their diverse skills and forward-thinking ideas, our team pushes us beyond the boundaries of what’s possible to achieve the extraordinary. Together, we’re creating a Universe of fun, always ensuring the next thing we do is better than the last thing we did. JOB SUMMARY The Director, Creative & Brand Stewardship serves as Universal Creative’s on-site creative leadership presence at Universal Studios Singapore. This role is responsible for supporting show quality, creative intent, and brand standards across all guest-facing environments, attractions, and experiences in a partner-owned and operated park. The position provides embedded creative leadership in support of current remediation and quality enhancement efforts, while establishing consistent creative stewardship and Show Quality Assurance practices that sustain guest experience quality over time. This role carries defined creative decision authority within scope and operates in close partnership with the park operator and internal stakeholders.

Requirements

Senior-level experience in themed entertainment, destination environments, or large-scale experiential operations.
Demonstrated experience working within existing parks or operational environments (not solely greenfield development).
Experience partnering with Engineering, Facilities, Operations, and Safety teams.

Nice To Haves

Experience working in partner-operated or licensed environments preferred.
Bachelor’s degree in themed entertainment, architecture, design, fine arts, or related field preferred.

Responsibilities

Conduct regular on-site reviews of attractions, shows, environments, retail, and food & beverage from a show quality and brand standards perspective.
Identify opportunities to reinforce creative intent, improve guest experience quality, and maintain brand integrity.
Support alignment of maintenance, repair, and operational activities with established creative and brand standards.
Partner closely with Engineering, Facilities, Safety, and Operations teams to support remediation and quality enhancement activities.
Provide real-time creative direction during repair, replacement, and restoration work.
Support prioritization of efforts based on guest impact, brand considerations, and operational feasibility.
Lead the implementation of a comprehensive Show Quality Assurance (SQA) program for Universal Studios Singapore.
Establish evaluation criteria, documentation practices, and review cadence for show quality and brand standards.
Partner with Asia Portfolio leadership and peer show quality and creative stewardship leaders to align practices and leverage established standards.
Work collaboratively with park teams to embed SQA practices into daily operations and long-term sustainment.
Engage with park operator teams on early discussions related to small to medium-scale placemaking enhancement ideas (e.g., environmental upgrades, guest-facing features, performance or activation spaces).
Provide creative guidance to shape proposals prior to formal submission, ensuring alignment with creative intent, show quality standards, brand integrity, and operational context.
Coordinate with Asia Portfolio leadership to route proposals through established transmittal, review, and approval pathways.
Depending on scale, complexity, or brand sensitivity, coordinate with Asia Portfolio leadership to engage core Creative Studio resources as appropriate to ensure alignment with broader UDX creative standards.
Serve as UC/UDX’s primary on-site creative representative with the park operator for show quality and brand matters.
Provide documentation and reporting of show quality observations, opportunities, and recommended actions.
Communicate regularly with Asia Portfolio leadership on status, priorities, and trends.
Understand and actively participate in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
Performs other duties as assigned.