Director, Consumer Strategy & Growth

Atlantic Media•New York, NY

3d•$100,000 - $150,000

About The Position

The Atlantic is seeking a Director, Consumer Strategy & Growth to deepen the relationship between our readers and our journalism by leading lifecycle marketing across the subscriber journey. In partnership with colleagues across Growth, Product, Data, and Editorial, this role will design and execute data-driven programs that increase trial conversions and reduce subscriber churn. Even fractional improvements across key lifecycle KPIs can meaningfully move our subscription business. This person will play a central role in helping us capture that value through thoughtful, reader-first lifecycle experiences. They will manage one team member and serve as a hands-on strategic and executional lead. The ideal candidate combines analytical rigor, empathy for our readers, and deep respect for The Atlantic’s mission.

Requirements

At least 2 years of management experience.
5+ years in CRM, lifecycle marketing, engagement, or consumer growth—ideally in a subscription environment.
Hands-on experience with CRM and automation platforms (Sailthru required; Zephr, Zuora, and Lytics highly valued).
Strong analytical orientation and experience using Looker or similar tools.
Demonstrated ability to structure experiments, interpret data, and refine strategy.
Clear communication skills with the ability to work across technical and creative teams.

Responsibilities

Lifecycle Strategy & Execution Serve as the strategic lead for lifecycle programs from early engagement through renewal, including: Trial engagement and trial-to-conversion Onboarding and early engagement development Behavioral churn prevention and re-engagement Pre-expiration and renewal readiness campaigns Payment failure prevention and recovery
Build coordinated, cross-channel experiences across email, onsite messaging, app, and push notifications.
Experimentation & Optimization Develop and run A/B and multivariate tests to improve certain lifecycle KPIs.
Build and maintain an experimentation roadmap informed by subscriber insights, business needs, and product capabilities.
Continuously refine segmentation and personalization strategies to scale impact.
Data, Segmentation, & Technical Enablement Partner closely with Data Engineering and Analytics to ensure lifecycle programs are powered by accurate, well-documented fields, events, and audience definitions.
Use Looker to identify behavioral patterns and translate them into actionable lifecycle interventions.
Serve as the point person for quality assurance across lifecycle marketing, validating that campaigns reach the correct users, trigger at the appropriate moments, and reflect the intended subscriber state.
Cross-Functional Collaboration Work closely with Product and Engineering to align lifecycle marketing with in-product experiences.
Partner with Editorial and Creative to develop messaging that reflects The Atlantic’s voice and deepens reader connection.
Collaborate with Paid Marketing and Operations to ensure acquisition and engagement strategies reinforce each other.
Team Leadership Manage and mentor one direct report.
Help shape the processes, workflows, and culture for lifecycle marketing at The Atlantic.