Director - Commercial Go to Market

Hasbro•Renton, WA

About The Position

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in! As the Director - Go to Market Commercial, you will lead and successfully deliver the commercial operating system that underpins our iconic games at retail. This role is crucial in guaranteeing consistent launches, excellent store performance, and revenue growth. You will serve as the owner of launch readiness, retailer onboarding, store performance indicators, and cross-functional rollout. Specifically, you will:

Requirements

10+ years of experience holding leadership positions in retail, channel management, or go-to-market strategy.
Driven comprehensive go-to-market process for physical or mixed physical and digital products.
Experience building and operating cross-functional launch systems with clear governance and accountability.
Strong analytical skills with experience translating performance data into investment decisions and implementation adjustments.
Experience managing retail or partner ecosystems with measurable revenue impact.
Clear executive communication skills with the ability to present tradeoffs, risks, and performance outcomes to senior leadership.

Nice To Haves

Experience within specialty or hobby retail networks.
Experience scaling customer success or partner lifecycle programs.
Familiarity with structured operating cadences such as weekly, monthly, and quarterly business reviews.

Responsibilities

Own the Retail Operating System: Build and manage a coordinated launch and retail performance framework for tabletop releases.
Lead GTM Governance: Set decision frameworks, launch thresholds, routes for resolving blocking issues, and go/no-go recommendations.
Manage the Retailer Lifecycle: Coordinate store entry, onboarding, and growth within the Wizards Play Network, setting standards for onboarding, enablement, and engagement.
Drive Retail Performance: Recognize and track metrics associated with store success, converting data into meaningful improvements.
Build Repeatable Commercial Programs: Develop scalable programs and activations to reduce launch variance and improve predictability.
Align Digital and Retail Touchpoints: Ensure digital platforms support in-store participation and direct players to events and purchase opportunities.
Partner Across Functions: Act as the orchestration lead across various teams to support launch success and retailer health.
Lead Customer Success: Coordinate the Customer Success function to ensure store feedback informs planning and program development.