Go-To-Market Strategy Director

Fetch

1d • Remote

About The Position

As the Go-To-Market Strategy Director, you will be responsible for leading
high-impact growth initiatives within Fetch’s Performance Ads business.

You will work at the intersection of Product, Sales, and Operations — turning
new product capabilities into scalable revenue growth.  You will be expected to
think analytically to identify growth levers, create activation strategies, and
execute at a rapid pace to bring the strategy to life. This is a unique role
that will shape the future of Fetch’s ads business.

This is a full-time role that can be held from one of our US offices or remotely
in the United States.

Requirements

• Bachelor’s degree or equivalent combination of education and experience.
• 8+ years of experience in management consulting or strategy roles
• Excellent problem solving skills, with the ability to navigate through ambiguity to find 80/20 solutions
• Experience in working collaboratively and influencing stakeholder teams to drive results without direct authority
• Strong written and verbal communication skills, with the ability to create compelling narratives and reports for sales and client discussions.
• Entrepreneurial spirit, high agency, and a self-starter

Nice To Haves

• Familiarity with the ad industry or retail/CPG industry
• Experience in working with product/tech teams and sales organizations

Responsibilities

• Product Go-To-Market Strategy: Develop positioning, rollout strategy, and activation plans that translate product capabilities into commercial impact.
• Strategic Leadership: Lead large cross-functional initiatives from problem definition through launch, structuring ambiguous opportunities into clear plans with measurable outcomes.
• Cross-Functional Execution: Partner closely with product, sales, and other cross-functional stakeholders to align priorities, remove blockers, and ensure disciplined delivery.
• Sales Enablement: Create clear narratives, tools, and training that enable the sales team to confidently bring new solutions to market.
• Revenue Acceleration: Identify growth levers using data and market insights; define KPIs and track performance to ensure initiatives drive measurable results.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level