Director, Commercial Content & Sales Enablement

American National Standards Institute•Washington, DC

21h•$150,900 - $168,000

About The Position

The Director, Commercial Content & Sales Enablement will serve as a strategic revenue enabler by transforming ANSI’s programs, services, and products into compelling, market-ready digital assets. This role focuses on driving sales, partner engagement, licensing opportunities, and product adoption through high-impact visual storytelling, digital content, and sales enablement tools. This role blends storytelling, visual strategy, and technology to strengthen ANSI’s voice, brand presence, and strategic impact across domestic and global audiences. The Director will build and manage a network of trusted contractors and vendors, ensuring ANSI can scale rapidly to meet content and campaign demands focusing on business development initiatives.

Requirements

Bachelor’s degree required; advanced degree preferred in communications, digital media, marketing, or related field
10+ years of experience in multimedia content strategy, creative direction, or production leadership, preferably in a mission-driven or standards-related environment
Strong portfolio demonstrating excellence in storytelling across video, digital, and interactive media, supporting sales growth
Demonstrated experience aligning multimedia strategies with organizational goals
Proven ability to manage multiple concurrent projects with tight deadlines
Strong network of creative contractors and/or vendor management experience
Expert-level skills with Adobe Creative Suite (Premiere, After Effects, Photoshop, Illustrator), video production tools, and streaming platforms
Excellent verbal, written, and visual communication skills
Familiarity with standards, accreditation, compliance, or workforce development sectors
Experience with LMS platforms, event streaming, or training content production
Experience supporting executive-level presentations, high-visibility campaigns, and international audiences
Ability to balance strategic leadership with hands-on creative execution
Collaborative, innovative, and mission-oriented mindset

Responsibilities

Develop and execute a multimedia content strategy that aligns with ANSI’s core revenue growth areas and offers support to mission programs, and member engagement goals
Create compelling video, digital, and interactive content for external partners and industry stakeholders
Partner with business development, marketing, and program teams to visualize and communicate ANSI’s impact
Maintain a high-level creative vision for building successful new stakeholder engagements
Support product launches, UX storytelling, explainer content, and digital assets
Create multimedia narratives and campaign materials that illustrate ANSI’s and its affiliates integrated product and service value proposition on a global scale
Support for the US Standards Strategy, ISO/IEC related, accreditation, credentialing, workforce development, and policy/regulatory alignment initiatives through targeted content
Lead the end-to-end production process: storyboarding, scripting, filming, editing, post-production, and publishing
Manage production calendars and priorities in alignment with ANSI strategic goals
Direct contractors and vendor teams to scale production capacity for campaigns, events, or strategic launches
Oversee quality control, accessibility, and brand consistency across multimedia deliverables
Identify and integrate new multimedia platforms and emerging technologies (e.g. AI-assisted content creation, XR, interactive video, automated translation)
Leverage digital asset management systems, cloud platforms, and collaborative editing tools for efficient workflows
Maintain familiarity with industry trends to keep ANSI at the forefront of digital communications and engagement
Partner with internal teams to translate complex technical or policy content into engaging multimedia storytelling
Collaborate with marketing and communications teams to ensure alignment across campaigns and channels
Engage directly with ANSI members, committees, and partners to capture authentic stories and testimonials
Attend/complete assigned information security training by the designated completion date.
Read and adhere to published ISMS policies and procedures.
Report timely any observed violations of ISMS policy - or known encroachments on information security - to your department leader and/or the Information Technology Department.