Director, Commerce

PUBLICIS GROUPE•Chicago, IL

61d

About The Position

The Director will have the responsibility for the growth, management, retention, and satisfaction of a portfolio of key accounts. The ideal candidate will have a demonstrated ability to lead clients strategically and tactically in Commerce marketing. They will lead a team in the conception and delivery of innovative, business-building search and Commerce marketing solutions, including organic and paid optimization, heavy marketing on Amazon, Triad, and other Commerce channels while continuing to stay on top of evolving search platforms and advanced analytics. The Director will also provide engagement leadership, develop senior level client relationships, and serve as an expert and trusted advisor. Proven account management experience in an agency environment is essential. Experience managing campaigns across Commerce platforms such as Amazon (AMS), Criteo, or Triad is a must.

Requirements

8+ years of progressive levels of paid search experience with several years in the Commerce space
In-depth activation and optimization experience with Amazon (AMS) and Criteo platforms required
Experience with organic and paid search
Experience applying search marketing to brand-building and direct response initiatives
Strong command of search engine research and reporting resources
Knowledge of syndicated research tools such as ComScore, HitBox, AdGooroo, etc.
Deep experience with at least one major bid management tool
Demonstrated leadership and management skills
Demonstrated business acumen and a track record of success in the media/marketing services profession
Solid interpersonal and teamwork abilities
Ability to lead new business development process, with demonstrated ability to win new clients
Ability to build and strengthen client relationships
Maintain healthy senior relationships with key industry partners and search engines

Nice To Haves

Experience with Amazon AAP/Display a plus

Responsibilities

Overall control of workflow and responsibilities within the assigned group. Will oversee the progress of all projects and provide assistance, where necessary, to assure timely completion of projects
Ensure that projects are produced completely and efficiently.
Set strategic principles for client search initiatives based on objectives
Develop action plans for achieving and measuring campaign success, including determining key metrics and processes for measurement and optimization
Evaluate and recommend full spectrum of Commerce alliances, including all appropriate engine partners, search platforms, bid and campaign management tools
Work with strategic planning, digital planning and outside ad agencies to ensure search complements all client marketing activity
Keep clients and agency counterparts informed on latest developments in the Commerce industry
Grow agency Commerce business through new business and organic client growth
Keep up with growing Commerce platforms and trends, understand how Commerce and other media channels work together, and look holistically to plan for client businesses/goals
Take part in client and inter-agency education of Commerce, as well as developing intellectual capital, including best practices, case studies, and official agency points-of-view
Establish and foster a corporate culture that inspires talent
Allocate assignments to leverage each person's skills, as well as motivate their interests and challenge their minds
Encourage thorough evaluation of Commerce marketing strategies while finding opportunity for competitive advantage
Develop direct reports by providing ongoing feedback and conducting employee evaluations
Recruit and retain top search marketing talent, growing the Commerce team to deliver on client and agency goals
Master, identify, and communicate trends in Commerce and in client industries
Stay up to date with all Spark/Publicis Commerce client initiatives and be able to introduce other client experiences with similar goals and targets to existing or potential partners
Define and evaluate client competition online, as well as how it relates to Commerce initiatives
Establish appropriate account staffing, scope of services, and fee proposals