Director, Client Development

Auberge CollectionBethesda, MD
$140,000 - $160,000

About The Position

The Director of Client Development is responsible for building and leading a comprehensive client strategy that strengthens relationships, drives loyalty, and increases lifetime value across the customer base. This role focuses on cultivating deeper engagement with high-value clients through personalized outreach, strategic programming, and elevated service experiences. The Director will cultivate and oversee the development of clienteling initiatives, loyalty and engagement strategies, and data-driven insights that enable teams across the organization to deliver exceptional and highly personalized customer experiences. Working cross-functionally with marketing, sales, operations, digital, and property teams, this leader ensures that the brand consistently recognizes, understands, and anticipates the needs of its most valued clients.

Requirements

  • 8–12+ years of experience in client development, CRM, loyalty, clienteling, or relationship marketing.
  • Experience within luxury hospitality, luxury retail, travel, or high-touch service industries strongly preferred.
  • Demonstrated success building programs that deepen customer relationships and drive repeat engagement
  • Deep understanding of luxury client expectations and service culture.
  • Strong experience with CRM systems, customer segmentation, and client data analysis.
  • Ability to translate insights into meaningful client engagement strategies.
  • Strong cross-functional leadership and collaboration skills.
  • Exceptional communication and relationship-building capabilities.
  • Bachelor’s degree in marketing, Business, Hospitality, or related field.

Nice To Haves

  • Global experience preferred
  • Advanced degree is a plus.

Responsibilities

  • Define and lead the global client development strategy focused on loyalty, retention, and lifetime value.
  • Identify key client segments and develop targeted engagement strategies for high-value and high-potential customers.
  • Establish frameworks for building deeper client relationships across all touchpoints.
  • Develop and scale clienteling programs that enable teams to deliver personalized outreach and experiences.
  • Partner with property and commercial teams to elevate recognition of returning and VIP clients.
  • Create best practices for personalized communication, gifting, and curated experiences.
  • Leverage CRM and customer data to identify behavioral insights and opportunities for deeper engagement.
  • Define meaningful client segments and translate insights into actionable strategies.
  • Monitor trends in luxury consumer behavior and client expectations.
  • Develop and manage initiatives that strengthen brand affinity and encourage repeat engagement.
  • Design programs and experiences that reward loyalty while maintaining the exclusivity of the brand.
  • Identify opportunities to deepen engagement through curated events, experiences, and partnerships.
  • Partner closely with marketing, digital, operations, and sales teams to ensure consistent client recognition and service excellence.
  • Align client development initiatives with broader commercial objectives.
  • Provide guidance and training to internal teams on client engagement and relationship-building practices.
  • Establish KPIs to measure client engagement, retention, and lifetime value.
  • Monitor program effectiveness and continuously optimize based on performance and feedback.
  • Deliver insights and reporting that inform broader commercial strategy.

Benefits

  • comprehensive medical, dental, vision and voluntary benefits
  • 401k employer match
  • employer paid life insurance
  • employee assistance program
  • team member hotel stay program
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