Director, Category Management & Shopper Insights
About The Position
Lifestyle Brands (LSB) is a growing house of like-minded brands under the SC Johnson umbrella, including Method®, Mrs. Meyer’s Clean Day®, Babyganics ®, and Ecover ®. Headquartered in San Francisco with additional operations in Chicago and throughout Europe, the LSB is home to 650 employees. The company aims to be a force for bold, transformative growth with a focus on delivering positive impact for people and the planet. The Director, Category Management & Shopper Insights (Catman) role, located in San Francisco, is critical for guiding Sales and Customer Marketing. This is achieved by delivering high‑quality category, shopper, and customer insights that drive growth across multiple retail partners. The Director acts as a visible commercial leader and a strategic thought partner to Sales Account teams, translating syndicated and customer data into clear, actionable recommendations on assortment, distribution, shelving, and pricing. The role also positions the organization as a trusted advisor in “Better for You” products, driving the Category Captaincy agenda. Additionally, this position involves cross‑functional collaboration with Marketing and Innovation teams to shape brand and portfolio strategies. The individual in this role manages a team of eight people and oversees multiple data and research third-party partners.
Requirements
- 10+ years of experience in Category Management, Shopper Insights, and/or Sales Analytics preferably at a Consumer-Packaged Goods company.
- Strong experience working with syndicated data and customer data platforms (e.g., NIQ/Nielsen, Numerator, Euromonitor, Walmart Scintilla, Amazon Vendor Central).
- Bachelor’s Degree required.
Nice To Haves
- Outstanding analytical, presentation and storytelling skills.
- Multi-tasked with strong cross‑functional collaboration skills with Sales, Marketing and Data partners.
- High energy individual, passionate about influencing others with a customer-focused approach.
- Being a team player that’s comfortable with ambiguity and deadline pressures.
Responsibilities
- Lead high-impact business forums and customer engagements, providing a forward-looking perspective on category performance, shopper behavior, and competitive dynamics across our Home Care, Personal Care, and Pet Care lines.
- Develop fact‑based category growth narratives using syndicated and customer data to support Customers Line Reviews and Customer Marketing plans.
- Set and drive the agenda for retailer engagement, leading category conversations with key customers (e.g., Target, Kroger) and strengthening the company’s position as a trusted Advisor or Category Captain.
- Elevate the collaboration with Marketing and Innovation teams to inform portfolio strategy, product development, and innovation pipelines.
- Build and develop a high-performing team, fostering a culture of ownership, accountability, and strategic thinking while strengthening future leadership capability.
- Advance analytical capabilities and external partnerships, with major data providers like Nielsen, Mintel, Kantar, Numerator, etc, to optimize the use of syndicated data, enhancing insights generation and predictive thinking.
- Oversee the Nielsen On-Site resource to address analytical requirements for Sales and Marketing.
Benefits
- The Company's Total Rewards package is at or above industry levels.
- A total package may include profit sharing, a short-term incentive and/or long-term incentives.
- A comprehensive, competitive, and differentiated benefits program that our people and their families value.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
5,001-10,000 employees
