Director, Category Management & Shopper Insights

SC Johnson•San Francisco, CA

19h•Hybrid

About The Position

Lifestyle Brands (the LSB) is a growing house of like-minded brands under the SC Johnson umbrella, including Method®, Mrs. Meyer’s Clean Day®, Babyganics® and Ecover®, with 650 employees. The LSB focuses on bold, transformative growth and delivering positive impact for people and the planet. SC Johnson, a family-owned company founded in 1886, is a leading manufacturer of household cleaning, home storage, air care, pest control, and shoe care products. The Category Management & Shopper Insights Director (Catman) role, based in San Francisco, is critical for guiding Sales and Customer Marketing. This role involves delivering high-quality category, shopper, and customer insights to drive growth across multiple retail partners. The Director acts as a visible commercial leader and a strategic thought partner to Sales Account teams, translating syndicated and customer data into clear, actionable recommendations on assortment, distribution, shelving, and pricing. The goal is to position the organization as a trusted advisor in “Better for You” products and drive the Category Captaincy agenda. Additionally, the role collaborates cross-functionally with Marketing and Innovation in shaping brand and portfolio strategies. The individual in this position manages a team of eight talented people and oversees multiple data and research third-party partners.

Requirements

10+ years of experience in Category Management, Shopper Insights, and/or Sales Analytics preferably at a Consumer-Packaged Goods company.
Strong experience working with syndicated data and customer data platforms (e.g., NIQ/Nielsen, Numerator, Euromonitor, Walmart Scintilla, Amazon Vendor Central).
Bachelor’s Degree required.

Nice To Haves

Outstanding analytical, presentation and storytelling skills.
Multi-tasked with strong cross-functional collaboration skills with Sales, Marketing and Data partners.
High energy individual, passionate about influencing others with a customer-focused approach.
Being a team player that’s comfortable with ambiguity and deadline pressures.

Responsibilities

Lead high-impact business forums and customer engagements, providing a forward-looking perspective on category performance, shopper behavior, and competitive dynamics across our Home Care, Personal Care, and Pet Care lines.
Develop fact-based category growth narratives using syndicated and customer data to support Customers Line Reviews and Customer Marketing plans.
Set and drive the agenda for retailer engagement, leading category conversations with key customers (e.g., Target, Kroger) and strengthening the company’s position as a trusted Advisor or Category Captain.
Elevate the collaboration with Marketing and Innovation teams to inform portfolio strategy, product development, and innovation pipelines.
Build and develop a high-performing team, fostering a culture of ownership, accountability, and strategic thinking while strengthening future leadership capability.
Advance analytical capabilities and external partnerships, with major data providers like Nielsen, Mintel, Kantar, Numerator, etc, to optimize the use of syndicated data, enhancing insights generation and predictive thinking.
Oversee the Nielsen On-Site resource to address analytical requirements for Sales and Marketing.