Director, CAMZYOS Brand Strategy and Commercial Effectiveness

Bristol Myers Squibb • Princeton, NJ

13h

About The Position

The Director, CAMZYOS Brand Strategy and Commercial Effectiveness, will lead cross-functional strategic alignment and decision-making for the global brand narrative, SCOUT-HCM indication launch, lifecycle management (LCM) including label optimization and opportunities for future growth, and competitive strategy for current and future market entrants. This role provides enterprise-level brand leadership across the full lifecycle, shaping how CAMZYOS is positioned, activated, and sustained in an increasingly complex and competitive environment to maximize brand impact and long-term value. This individual will serve as a key commercial partner for enterprise innovation and AI-enabled initiatives, ensuring a strong commercial voice in the development, prioritization, and deployment of emerging tools to drive scale, consistency, and impact across the brand. This role works closely with the Executive Director and VP Brand Lead on Unified Business Planning (UBP) and Customer Impact Planning (CIP), ensuring strategic coherence and prioritization across key functions to drive performance. This is an exciting time to join CAMZYOS. The role offers outstanding opportunities for professional development and growth as you help shape the future of a flagship brand in a dynamic and evolving market.

Requirements

• Bachelor’s degree (BA or BS) required; MBA or advanced degree strongly preferred
• 8+ years of progressive pharmaceutical industry experience, with demonstrated success in strategy roles within complex, matrixed organizations ; commercial experience strongly preferred
• Proven experience leading enterprise‑level strategic planning, including strong financial acumen, disciplined investment thinking, and risk‑based decision‑making
• Demonstrated ability to lead through influence, aligning and mobilizing cross‑functional teams to drive performance in a matrix environment
• Strong analytical and insight‑driven capabilities, with experience leveraging market research, competitive intelligence, and financial analysis to inform strategy and decisions
• Excellent communication and synthesis skills, with the ability to translate complexity into clear strategic implications for senior leaders and stakeholders
• Track record of managing multiple high‑impact priorities, operating with urgency, sound judgment, and effectiveness in ambiguous, fast‑moving environments
• Strong understanding of pharmaceutical market dynamics, including launch planning, lifecycle management, and competitive strategy in evolving markets

Nice To Haves

• Experience within Bristol Myers Squibb and/or cardiovascular brands preferred, with familiarity across the care continuum and launch experience a plus

Responsibilities

• Global Brand Strategy and Stewardship Own the development, evolution, and governance of the UBP and narrative, ensuring strategic differentiation and evolution with key market dynamics
• Represent commercial in lifecycle management (LCM) planning, ensuring cross-functional alignment on strategic priorities, sequencing, and investment decisions across the brand horizon
• Partner with Medical Affairs and Publications to shape long‑term data and evidence generation strategy, ensuring proactive planning of key evidence needs aligned to brand priorities, lifecycle management, and future market dynamics
• Indication Launch and Competitive Leadership Provide strategic leadership for SCOUT-HCM indication launch, partnering closely with the markets
• Own integrated competitive strategy development, including scenario planning, strategic response frameworks, and preparation for current and future market entrants
• Strategic Innovation, AI Enablement, and Ways of Working Partner with enterprise innovation and AI teams to ensure commercial needs inform the prioritization, design, and deployment of new capabilities
• Work with the broader brand team to embed innovative tools to maximize commercial effectiveness

Benefits

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
• Work-life benefits include: Paid Time Off US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees) Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays Based on eligibility, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day. All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees