Director Brand Voice-maurices

Maurices•Duluth, MN

16d•$90,000 - $120,000•Onsite

About The Position

At maurices, we believe in putting People First — and that starts with you. We’re a collaborative team that leads with kindness , values authenticity , stays curious , and moves with agility . We work smart, have fun, and support one another in a generously flexible environment that empowers you to thrive both personally and professionally. We’re headquartered in the heart of Duluth , Minnesota overlooking the beautiful shores of Lake Superior. Our original hometown offers the perfect blend of natural beauty, four-season adventure, and a vibrant college town atmosphere . Sound intriguing? Learn more about the opportunity below and apply if it sounds like the right fit – we can’t wait to hear from you! Role Purpose: The Brand Voice Director is responsible for the holistic voice and tone of the maurices brand, and is essential to brand communications, brand perception and brand evolution. Reporting to the Senior Director of Creative and Content, the Brand Voice Director independently writes copy, edits and manages the work of others, as well as develops campaign concepts and positioning statements. They keep an omnichannel brand lens as well customer insights top of mind to inspire our customers in their day to day. Additionally, they partner with other members of the team in developing brand seasonal campaigns and compelling marketing concepts. Essential Duties and Functions he Brand Voice Director owns the maurices brand voice across all channels through the following responsibilities: CAPACITY TO LEAD - Your experience and knowledge is valuable, and you pass it on, overseeing the copywriting team, as well as guiding content creators and business units simultaneously. COMMUNICATOR & COLLABORATOR - You partner well, collaborating with others, building trust, and communicating with leadership, as well as your team. CREATIVE EVAULATION - You honestly evaluate creative talent and promote good work, you give feedback when necessary as a constant brand champion & meticulous editor. CONCEPTING - You can create and inspire your team to develop original ideas that are on strategy and brief. BUSINESS - You are familiar with your team’s business goals, and you manage and guard that daily. PEOPLE/TALENT - You resolve internal conflicts, keep the team motivated, identify problems and create solutions. TIME MANAGEMENT - You manage your time well, can quickly switch from one subject to the next and successfully delegate work to your team. MASTER OF TRADE - You have created and managed the development of all points of contact for integrated content, including email, organic social, paid media, video, mobile, direct mail, store windows, PR, experientials and supporting marketing initiatives.

Requirements

Practical experience using Microsoft office and project management tools.
Strong critical-thinking and problem-solving skills.
Strong leadership, ability to work independently, shows strong initiative as well as a collaborative and team-oriented work style.
Strong organizational & interpersonal skills and flexibility to manage multiple assignments in a fast-paced evolving environment.

Nice To Haves

Retail and fashion experience preferred
3+ years supervisory/leadership experience preferred

Responsibilities

Build, lead, and review work of the copy team in the production of all channel marketing collateral.
Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology.
Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies.
Supervise a cross-functional team of copywriters, social media and content experts, while reviewing the work of designers, photographers/videographers, and project managers in the strategic development of messages and deliverables.
Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner.
Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges.
Present, or oversee presentation of final concepts, and obtain approvals for deliverables.

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