Director, Brand Story & Voice

Salesforce•Indianapolis, IN

13d

About The Position

Salesforce is on a bullet train headed for continuous growth. We are at the forefront of the technology world stage, and as our potential continues to explode, it is more critical than ever that we manifest as an engaging and seamless brand. To keep that momentum, we need to meet our prospective customers where they are—delivering the right message, in the right tone, at the right time. We are looking for a strategic creative leader to serve as the Director, Brand Story & Voice. In this hybrid strategic and execution-focused role, you will do more than just write; you will define, scale, and evolve the Salesforce brand across the entire ecosystem. Reporting into the Creative Director, you will be challenged to ideate on key marketing briefs, write for our highest-visibility moments (keynotes and campaigns), and act as a teacher and coach to the broader organization.

Requirements

Extraordinary writing skills
12–15+ years of copywriting experience, with at least 5+ years as a leader. Note: A blend of top-tier creative agency and in-house technology experience is preferred.
A world-class copywriting portfolio showcasing a range of style/brand voice work and storytelling across mediums.
Strong presentation skills with the ability to pitch strategic ideas to C-level executives and stakeholders.
BA or BFA in Copywriting, Journalism, Advertising, or a related field.
Passion for copywriting, language, and creative direction
Experience managing marketing and editorial projects; experience in scriptwriting for video and voice a plus.

Responsibilities

Define, Evolve & Execute: Establish and maintain a differentiated, trusted brand voice across all platforms, ensuring it aligns with brand strategy. You will seamlessly pivot from defining these standards to rolling up your sleeves and crafting copy for high-stakes assets, including mainstage keynotes, national advertising campaigns, and films.
Ideation & Cross-Functional Storytelling: Partner closely with Creative Leads, Product Marketing, and Design to develop concepts for key marketing briefs. You will translate complex strategic messaging into compelling, human-centric stories, delivering beautiful and inspiring work across every touchpoint.
Creative Direction: Provide creative direction for campaigns and projects to ensure all content aligns with the overall brand strategy, voice, and tone.
Feedback & Mentorship: Guide internal writers, freelancers, and agencies; create an environment that inspires others to bring creative ideas to life while providing clear, constructive feedback.
Messaging Frameworks: Develop and iterate messaging frameworks that meet project KPIs. Oversee the rollout and implementation of messaging frameworks and voice guidelines.