Director, Brand Performance and Commercial Gr

Legacy Vacation Club LLC • Kissimmee, FL

6d

About The Position

The Director of Brand Performance and Commercial Growth Strategy is the architect behind how demand is created, captured, and converted across andCo’s rentals portfolio. This role sits at the intersection of Revenue, Marketing, Ecommerce, and Sales, turning brand vision and marketing energy into measurable commercial performance. You’ll ensure pricing, distribution, and demand-generation strategies operate as one integrated commercial system—aligned, intentional, and built for growth. This isn’t a back-office analytics role. It’s a front-line leadership position for a strategic operator who thrives on momentum, thinks in systems, and holds themselves accountable for outcomes. You’ll partner closely with Resort Managers and corporate leadership to shape revenue strategy in real time—balancing brand integrity with commercial precision. If you’re energized by growth, fluent in data, and motivated by impact—not just reporting—this role puts you where decisions turn into results.

Responsibilities

• Own theend-to-end commercial strategyfor therentalsportfolio, aligning pricing, inventory, distribution, and marketing-led demand.
• Serve as the primary commercial partnertoResort Managers and senior leadershipon all revenue-driving decisions.
• Translate brand and business goals intoclear revenue plans, performance targets, andexecutionroadmaps.
• Ensure commercial strategy flexes with real-world demand, seasonality, and market dynamics.
• Leadmarketing-driven demand strategyin close partnership with Brand and Marketing teams—ensuring campaigns, channels, and spend convert into revenue impact.
• Oversee ecommerce performance acrossdirect, OTA, wholesale, and group channels, with accountability for demand capture and conversion.
• Ensurerates, availability, content, and visibilityareoptimizedacross all owned and third-party platforms.
• Own OTA and distribution partner relationships,balancingreach, efficiency, and return while protecting brand integrity.
• Lead pricing, restriction, and inventory strategies to maximizeRevPAR, occupancy, and total revenue.
• Set daily pricing and inventory strategy365 daysa year, guided by pace, demand signals, market conditions, and budget.
• Monitor competitive landscapes—pricing shifts, supply changes, positioning, and product evolution—to stay ahead of demand.
• Bring discipline and creativity to yield strategy, knowing when to push and when to protect.
• Build andmaintaincommercial dashboardsthat connect marketing demand, channel performance, and revenue outcomes.
• Lead forecasting, budgeting, and performance modeling onaweekly, monthly, and annual cadence.
• Develop advanced analytical models toidentifydemand gaps, growth opportunities, and risk early.
• Use insight toadjust strategy proactively—not reactively explain performance.
• Lead, coach, and developRevenue Managersand Sales leadersinto confident, data-fluent commercial operators.
• Orchestrate daily revenue meetings and lead yield calls with Resort Managers.
• Establish clear operating rhythms, accountability, and communication acrossRevenue, Marketing, and Sales, ensuring everyone moves in the same direction.

Benefits

• We’rea certified B Corp, which means wedon’tjust talk about doinggood,we build it into our business.
• You’llwork with a curious, creative, andvalues-driven teamthat’sas passionate about people as we are about performance.
• Enjoy flexibleperkslike responsible PTO, healthcare + pet insurance, and an inclusive workplace that values every voice.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed