Director, Brand Marketing - Gut Health and Bariatric Advantage
About The Position
About Metagenics Metagenics believes in helping people live happier, healthier lives by realizing their genetic potential. It’s why, when we defined Metagenics’ Mission, Values, and Vision, we started with our company’s own DNA. United by purpose and core values (Integrity, Authenticity, Respect, Diversity & Inclusion and Healthy & Happiness) the Metagenics’ team is dedicated to providing effective nutritional products and solutions, for healthcare professionals. People Culture First We believe the way we do business is as important as the business we do; that a company in the nourishment business should nourish its people, too. So, we incorporated healthy, sustainable care into every dimension of our culture. Our diverse and expansive team are a prime example of the power of a people-first approach. We know first-hand, when an organization prioritizes internal growth and fosters empathy, its people come together to set an example of what the world can become. ⠀ The Role The Director, Brand Marketing, will be responsible for developing the Gut Health and Bariatric Advantage marketing strategy for existing and new product variants within the assigned portfolio. The scope of the role requires a broad and deep knowledge of all the basic marketing disciplines including but not limited to; marketing strategy, (pricing/promotion/product placement), agency management, creative leadership, cross-functional team leadership, trade marketing, media engagement, digital marketing, public relations, influencer marketing, and innovation/new product development.
Requirements
- BS/BA degree in marketing or related field required (MBA a plus)
- 7+ years of brand marketing or brand building experience with consumers and health care professional preferably related to the Consumer Health Categories.
- Skilled in developing and activating digital brand experiential platforms and sponsorships, with proven capability to convert them into consumer engagement and brand sales.
- Experience in managing full mix for a dynamic lifestyle brand, with strong understanding of digital consumer engagement.
- A strong track record of developing and implementing innovative marketing strategies that have consistently met or exceeded planned goals.
- Experience with managing budgets, working with agencies, and market research.
- Up to date on marketing trends, new media platforms and benchmarking with other industries
- Understanding consumer insights and aligning all strategies to feed these needs.
- Ability to lead and manage projects with cross-functional teams across the company and distributor network.
Responsibilities
- Responsible for managing Brand P&L with the following responsibilities:
- Oversee and develop portfolio marketing strategy, ensuring alignment to the broader organization objectives.
- In collaboration with Global Marketing, develop long term strategy (2+ years) for brand portfolio
- Develop and execute annual operating plan for brand portfolio across cross functional teams.
- Develop omnichannel strategic plan identifying where to play and how to win.
- Design appropriate product assortments per channel with compelling key feature/benefit claims and partner with Digital marketing and ecommerce team to build winning assortments, SEO strategies, best in class PDPs, etc.
- Demonstrate success leveraging analytics to identify business growth opportunities and translating this into revenue or market share improvement.
- Drive impactful omnichannel brand communication understanding the master brand personality, key messaging vehicles (on-line, traditional, HCP) and brand image guidelines.
- Develop effective omnichannel promotional strategies including off-shelf events, digital promotions, key merchandising requirements, consumer price incentives and impactful packaging graphics/messaging.
- Offer direction on the development of programs, positioning, and consumer research to measure the effectiveness of campaigns, brand health, and brand sentiment.
- Lead the development, approval, and execution of content (advertising, promotions) and connections (media plan) for the assigned portfolio.
- Manage relationships with key agency stakeholders, leading agency management, briefings, execution, and evaluation.
- Effectively manage brand portfolio budgets to optimize marketing spend.
- Lead, coach and develop a team that provides meaningful and actionable insights and solutions that are data driven and support the brand's strategy.
- Identify high potential talent and invest in the development of those individuals to grow the pipeline for future leaders of the department
Benefits
- Medical, dental, vision
- Annual employer HSA (Health Savings Account) funding for eligible employees who elect an HSA medical plan
- STD, LTD, Basic Life AD&D coverage
- 401k + employer matching
- Vacation and Sick Time
- 2 Volunteer Days off per year
- Emergency evacuation time off
- 11 paid company holidays
- 1 Floating holiday to celebrate your birthday or important religious/holiday to you
- Quarterly product allowance to use towards your favorite Metagenics products!
- Product discount
- Peer to peer recognition programs & more!
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What This Job Offers
Job Type
Full-time
Career Level
Director
