Lippincott - Director, Brand Marketing & Social Media Strategy

Marsh McLennan•City of Rochester, NY

62d•$130,000 - $150,000

About The Position

At Lippincott, we partner with brands to navigate exciting growth moments in their journey— whether it be new products, new audiences, or entirely new eras. Our teams explore industries like retail, automotive, payments, tech, airlines (and even outer space). But no matter the vertical, we pride ourselves on giving our clients authentic, creative, and modern brand strategies (positioning, architecture, experience, design, and creative) that break through the noise while driving business objectives. The opportunity for brands to melt into the fabric of our everyday lives (physically and digitally) has never been greater. It’s why we are growing our marketing capability to help brands be truly alive in the world. Through everything from campaigns to social to events to employee engagement, we’re advising our clients on how to push the boundaries of their multi-channel brand strategy to reach their audiences where they are and stay ahead of fast-paced landscape. That’s where you come in. We’re looking for a creative and entrepreneurial strategist that can help us grow our marketing capability and shape some of the world’s most powerful brands. You’ll have the opportunity to work across diverse client brands while also bolstering the profile of the Lippincott brand across channels. So, tell us… are you: Chronically online? Obsessed with cultural trends? Equally imaginative and rigorous? Excited by helping established brands show up in unexpected ways? A self-starter who balances collaboration and conviction? If so, give us a shout.

Requirements

10+ years of experience with brand marketing, social media strategy, connections strategy, comms planning, or engagement strategy (portfolios and examples of work are welcome to support quality of experience if number of years is below 10)
3+ years of people management experience
Ability to convey complex ideas and plans simply, beautifully and effectively
Ability to influence/manage senior leadership internally and externally up to C-Suite executives
Experience developing and executing large-scale or global integrated marketing campaigns (online/offline advertising, web, events) for both B2B and B2C brands
Experience partnering with and managing external companies (partners, agencies, vendors, retailers)
Demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience
Experience developing high performing social / digital content (including fluency with content creation tools like CapCut, Canva, Final Cut Pro, or Adobe Premiere Rush)
Exceptional creative writing skills and an ability to develop brand-aligned social copy

Nice To Haves

Experience partnering with global Fortune 500 brands
Passion for culture inclusive of music, art, fashion and sport discourse
Ability to present to and influence at all levels of an organization
Ability to work in a fast-paced, dynamic environment

Responsibilities

Be a subject matter expert in social and digital marketing for the firm
Partner across strategy, design, and experience teams to prove the extendibility of our brand recommendations, teeing up brand-authentic opportunities to activate across traditional and emerging channels (owned, paid media, events, sponsorship, influencer, etc.)
Craft creative briefs to guide how the brand comes to life across channel-specific assets, not only leading to great work, but elevating the potential to earn media and breakthrough in culture
Be the master architect of marketing strategies and activation roadmaps to ensure that brand recommendations are executed flawlessly at launch and beyond
Develop channel-native messaging and creative, guiding teams on how to flex the brand personality across to optimize for the cultures and customs of each channel and their audiences
Advise clients on how to define, measure and track success of recommendations within each channel in support of the business and brand strategy
Collaborate with media partners to plan and execute paid media strategies
Contribute to Lippincott’s own social channels to meet the firm’s broader marketing objectives