Brand & Social Media Specialist

Hertz•Atlanta, GA

About The Position

Ready to make your mark on one of America’s most iconic brands? At Hertz, we’re reimagining mobility and redefining what it means to travel with ease. We’re looking for a Brand & Social Media Specialist who’s eager to learn, detail-oriented, and passionate about supporting break-through campaigns that keep Hertz top-of-mind for travelers everywhere. This role will also support the development and execution of social media campaigns & strategies to build brand awareness, engage audiences, and drive business goals across paid and organic social. This role focuses on hands-on execution and collaboration—helping the team deliver best-in-class marketing and social media initiatives. This role reports to the Director, Brand Marketing. Salary expected to be around $60k commensurate with experience

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, or related field required.
1 – 4 years of experience in marketing, advertising, social media management, project management or related roles.
Strong organizational skills and attention to detail.
Proficiency in using social media management software like Sprout, Sprinklr, etc.
Excellent written and verbal communication skills.
Familiarity with all social media platforms and emerging trends.
Proficiency in Microsoft Office; experience with project management tools a plus.

Nice To Haves

Experience managing social media accounts for large brand(s) is a major plus.
experience with project management tools a plus.

Responsibilities

Responsible for supporting all social media efforts by scheduling posts, managing community interactions, boosting, sourcing content/content creation, monitoring trends, and interpreting performance analytics.
Utilizes social media management programs to organize and build content calendars in partnership with agency and internal stakeholders.
Assist in campaign execution across digital, social, and traditional channels by coordinating timelines, reviewing creative, and tracking & trafficking deliverables.
Help prepare briefs and presentations for agency partners and internal stakeholders.
Proof and review marketing materials for accuracy and brand consistency.
Compile performance data and assist in frequent reporting of campaign results and insights.
Collaborate with cross-functional teams to gather inputs and ensure alignment on marketing initiatives.
Research industry trends and competitor activity to inform creative and strategic decisions.