Director, B2B Marketing Enablement & Adoption

MODintelechy • Austin, TX

3d • Remote

About The Position

This role is responsible for ensuring that marketing strategies, processes, and capabilities are adopted effectively across the organization. It translates complex concepts into practical, usable guidance and drives consistent execution across teams.
The focus is on enabling people through training, playbooks, and hands-on support; and, more succinctly, ensuring that new methods of working are understood, adopted, and sustained over time.
Success in this role is measured not by what is delivered, but by how teams operate differently as a result.
This role operates in a B2B SaaS environment with complex buying cycles, account-based engagement models, and cross-functional execution.

Requirements

• 6+ years in marketing enablement, transformation, or program leadership
• Experience driving the adoption of new processes, tools, or operating models
• Strong background in B2B SaaS or enterprise marketing environments
• Excellent communication and instructional design capabilities
• Proven ability to influence behavior across distributed teams
• Experience supporting complex, multi-stakeholder marketing organizations
• Aligning teams around new operating models
• Enabling account-based and multi-touch engagement strategies
• Driving behavioral change across distributed teams and the ability to measure change

Responsibilities

• Convert strategy, governance, and operating models into practical, role-based guidance that teams can apply in day-to-day work. Ensure clarity on how to execute within the defined frameworks.
• Develop and deliver training programs tailored to different audiences, including leadership, regional teams, and channel owners. Support onboarding for new processes, tools, and ways of working.
• Create and maintain playbooks, templates, and guides that enable consistent execution across journeys, channels, and regions. Ensure materials stay aligned with current processes and governance standards.
• Define adoption success metrics and track how teams are using new capabilities and processes. Identify gaps, address resistance, and partner with leadership to drive sustained changes in how teams operate.
• Provide hands-on support during rollout of new capabilities and processes. Gather feedback, refine enablement approaches, and build a community of practice to reinforce learning and adoption.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 1-10 employees