Director B2B Lead Mgmt & CDP Operations

Staples • Framingham, MA

2d

About The Position

The Director B2B Lead Management & CDP Operations is a strategic leadership role which supports Staples Business growth objectives by overseeing and optimizing the end-to-end B2B lead management process, from lead qualification, scoring, routing, conversion, driving CLV, and related reporting and feedback loops; overseeing our marketing email operations functions that support Staples Business; and maturing our utilization of a CDP (Customer Data Platform) to develop and execute highly personalized, data [1] driven, and well-orchestrated multi-touch campaigns. This role will improve the efficiency and effectiveness of our lead management & targeted marketing efforts by leveraging technology, data, and B2B Marketing best practices.

Requirements

• Bachelor’s Degree in Marketing, Business, Mathematics, Finance, Economics, Science or a related field OR equivalent work experience.
• 10+ years of experience in B2B marketing or GM role.
• 3+ years in a marketing operations leadership role
• Expertise in marketing technology platforms (e.g., Salesforce, Marketo, HubSpot, Pardot, Eloqua) and data analytics tools (e.g., Tableau, Power BI).
• Experience with lead scoring, qualification, routing, and attribution models.
• Demonstrated ability to manage and optimize multi-channel marketing campaigns.
• Proven ability to manage budgets, vendors, and cross-functional projects in a fast-paced environment.
• Demonstrated experience driving process improvement and operational excellence in a B2B context.
• Knowledge of data privacy regulations and compliance best practices.

Nice To Haves

• MBA or Advanced Degree in a related field.
• CRM or CDP experience.
• Experience using CDPs such as Adobe Real-Time CDP, Salesforce Data Cloud, or equivalent.
• Experience with AI-enabled marketing, predictive modeling, or advanced segmentation strategies.
• Experience supporting large-scale B2B sales organizations.
• Demonstrated success improving lead-to-opportunity conversion and pipeline velocity.
• Familiarity with Salesforce, Marketo, Eloqua, or similar sales and marketing systems.
• Experience within a multi-channel or omni-channel B2B enterprise environment.

Responsibilities

• Lead the development and execution of Staples B2B lead management strategy, partnering with the Growth Marketing & CRM teams responsible for our lead generation strategy.
• Own the optimization of our lead management workflows – routing, tracking, reporting, and enabling sales teams to convert pipeline more effectively.
• Design and continuously refine lead scoring models, routing logic, and partner on multi-touch attribution frameworks that maximize pipeline quality and deliver measurable marketing ROI, embodying a continuous improvement mindset.
• Partner with Sales Operations, Marketing leadership, and cross-functional stakeholders to eliminate friction in lead handoff processes, enhance nurture programs, and align revenue operations end-to-end.
• Leverage the recent implementation of a CDP for both efficiency and effectiveness.
• Collaborate closely with Marketing peers, Sales Operations, and Senior Leaders, ensuring flawless campaign execution, accurate and near-real-time reporting, and continuous process improvement.
• Evolve our B2B Marketing Operations from email campaign deployment to personalized campaigns and journeys for targeted audiences with coordination across not only email but also sales and site.
• Maintain data governance standards, database hygiene, and compliance requirements across marketing systems, and segmentation precision that enable personalized customer experiences.
• Actively research and recommend third party data partners to enhance our program.
• Translate marketing performance data into strategic insights, delivering executive level reporting and actionable recommendations that inform investment decisions and campaign optimization.
• Manage the marketing operations budgets and any relevant technology vendor relationships.
• Build and develop a high-performing marketing operations team, cultivating technical excellence, strategic thinking, and a culture of innovation that scales with business growth.
• Stay abreast of industry trends, emerging technologies, and best practices to ensure the marketing organization remains competitive.
• Infuse AI utilization into your daily routines and that of your team.

What This Job Offers

• Job Type: Full-time
• Career Level: Director