Director, B2B & Corporate Marketing
About The Position
LendKey is a pioneer in digital network lending, empowering more than 400 credit unions and community banks nationwide. With over $8 billion in originated loans and $3.4 billion in serviced assets, we provide an integrated platform combining technology, operations, compliance, and capital markets access to help financial institutions compete in the digital age. We are seeking a strategic, execution-oriented Director of B2B & Corporate Marketing to lead all marketing efforts focused on acquiring and expanding credit union and bank partnerships while elevating LendKey’s overall brand presence and authority in the financial services ecosystem. This role is directly accountable for generating qualified lender pipeline that contributes to new revenue growth and long-term strategic expansion. The Director will own LendKey’s lender demand generation strategy and serve as the steward of our external narrative and brand integrity — shaping how we show up in the market, communicate our differentiated value, and how we drive measurable business impact within a disciplined, performance-driven marketing framework. The preferred candidate will be based in Cincinnati, Ohio, but we are open to remote candidates across the United States. Because much of our team operates in Eastern Time Zone business hours, this role is expected to align with that schedule.
Requirements
- 8+ years of B2B marketing experience within financial services or fintech, ideally supporting lending solutions.
- Proven success building demand generation programs that drive measurable pipeline and revenue outcomes.
- Strong analytical mindset with experience defining KPIs, measuring marketing performance, and optimizing investment decisions.
- Experience leading brand positioning, PR, and industry visibility initiatives.
- Ability to translate complex financial or technical products into clear, compelling messaging.
- Experience managing and developing marketing teams and working cross-functionally with revenue organizations.
- Strong communication skills, executive presence, and organizational discipline.
- Experience managing agencies, vendors, and marketing technology partners.
Responsibilities
- Drive B2B Demand Generation & Pipeline Growth
- Develop and execute LendKey's B2B marketing strategy to generate qualified lender pipeline and support revenue growth.
- Lead integrated campaigns across digital channels, industry media, webinars, thought leadership, email programs, and co-marketing partnerships.
- Partner closely with Sales and Account Management to ensure strong lead quality, pipeline progression, and alignment with growth priorities.
- Build a Metrics-Driven Marketing Engine
- Establish a performance-focused marketing function grounded in measurable outcomes.
- Define and track key funnel metrics, measure campaign effectiveness, and deliver executive-level reporting on marketing impact and ROI.
- Continuously refine messaging, channels, and investments based on data and testing.
- Own Corporate Brand & Market Positioning
- Define and elevate LendKey’s brand narrative across the credit union, fintech, and capital markets ecosystem.
- Ensure consistent messaging across all channels — including website, conferences, sales materials, press coverage, and digital campaigns — while clearly communicating LendKey’s differentiated network lending model.
- Lead PR, Thought Leadership & Industry Presence
- Manage corporate PR, media relationships, and executive thought leadership initiatives.
- Secure speaking opportunities, oversee industry awards and podcast strategy, and ensure a polished, strategic presence at conferences and events that supports brand visibility and pipeline generation.
- Enable Sales & Revenue Teams
- Equip Sales and Account Management with compelling lender-focused content including case studies, collateral, and thought leadership.
- Maintain strong cross-functional alignment to ensure marketing efforts directly support revenue growth.
- Lead & Develop the Marketing Team
- Lead and develop the marketing team while managing external agency partners as needed.
- Establish clear priorities, accountability, and execution standards while fostering a collaborative, high-performance culture aligned with LendKey’s values.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
