Director, Analytics
About The Position
Golin is a global, award-winning public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin's 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs. Every agency is talking about AI. At Golin, we are using AI to rewrite the rules of PR. We’re even promising to become the first fully AI-integrated agency. We are committed to upskilling our workforce, democratizing access to tools, and integrating AI into our daily work to maximize the value we deliver to our clients. Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world. Director, Insights & Analytics Most measurement teams report what happened. Ours shapes what happens next. At Golin, our measurement team doesn't just report numbers, we shape how the industry measures impact. Seven consecutive years as AMEC's Global Measurement Team of the Year isn't luck. It's because our clients depend on us to guide the decisions that drive their business. This role sits at the center of Golin's Chicago strategy team, running analytics for one of the biggest brands in the world (McDonald's). You'll own the work and the relationships - presenting to clients, driving measurement strategy, and making sure results actually impact the business.
Requirements
- 6+ years in earned media and social analytics; PR agency experience required
- Fluency in social listening and media monitoring platforms (Talkwalker, Meltwater, or similar)
- Strong presenter - you can make data into a clear an interesting story for a variety of audiences
- You think before you build: strategy first, dashboards second
- Obsessed with the “so what?” that accompanies the data
- Experience managing or mentoring junior analysts
Responsibilities
- Primary role is to lead day-to-day analytics for McDonald's, setting the standard for quality and thinking for the McD’s measurement team
- You’ll also work on other accounts in the agency to lead their measurement approach
- Build and present measurement frameworks that connect earned and social media to real business outcomes
- Be the analytics voice in the room with clients
- Collaborate with planning, media, digital, and account teams, using data to inform our actions from planning to execution
- Push the team to use AI and emerging tools before everyone else does
Benefits
- A team who champions people and work
- Room to experiment with emerging tools and methods
- The opportunity to work across different accounts and industries
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
