Director, Analytics

dentsu•New York, NY

23h•$119,000 - $198,500•Hybrid

About The Position

The purpose of this is role is to develop and deliver the reporting and analytics platform. Job Description: The Director of Analytics is responsible for leading a team of analysts and developing data-driven reports and strategic recommendations for the upper-funnel media buys on M365 Copilot. The ideal candidate must be able to understand the complex language of data, including ad tech. A critical component of this position is being able to confidently present results and insights so senior marketing and analytics clients can make smart data driven decisions. The Director will also be a stickler for process as this role is ultimately responsible for internal team coordination, quality assurance and final approval of key client reports and data-driven deliverables. This role includes team leadership, project management, storytelling, insights and analytics solution development. The right candidate will be intellectually curious, highly proactive, thrive in a fast-paced work environment, and enjoy working closely across various departments (i.e., Activation, Planning, Data & Tech, AdTech, Data Science).

Requirements

Bachelor’s degree required and 10+ years of experience in digital media/marketing field with a minimum of 4 years of experience in digital analytics, preferably in an enterprise-level organization
Advanced knowledge of media analytics principles and experience with major analytics solutions and dashboard/data visualization tools (Power BI experience preferred)
Experience with upper-funnel media measurement and reporting
Understanding of the analytics process, and the ability to turn data into meaningful insights
Strategic thought and the ability to be a skilled public speaker and presenter in an influential and inspirational way
Proactive problem solver for stakeholders (internal and external)
Attention to detail and understanding of the complex interdependency of processes and relationships
Highly effective and impactful written communication skills
Advanced knowledge of MS Excel and PowerPoint
Experience in working with various departments to understand client priorities and overall strategic considerations
Ability to stay ahead of emerging technologies, as well as industry and regulatory changes that could have an impact on metrics/measurement

Responsibilities

Managing a team of analysts, which includes overseeing and working on analytics projects alongside the team, across all levels and parts of the business, and maintain a balanced workload across all team members
Create and lead a culture of data-informed decision-making
Cultivate relationships with senior leaders within the organization and across external agencies and client teams
Consult with clients and internal teams on projects requiring performance evaluation
Participate in the identification of personnel performance issues and provide support to ensure best efforts are made to rectify
Understand and manage both regular deliverables and high-level, strategic projects for internal and external clients with tight turn-around times and attention to detail
Act as a thought-leader in the analytics and media spaces, in meetings and on projects
Be skilled at executive level communications that address strategic and operational concerns
Lead the development of tools, methodologies, solutions, and approaches that can be leveraged across the organization
Act as the primary interface with clients and internal management at the executive level, and manage overall expectations as part of a long-term strategic relationship
Be viewed as a trusted advisor by clients and internal teams