Director, Analytics

Barkley•Chicago, NY

12d•$125,000 - $180,000

About The Position

MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences. $1 Billion+ in Annual Billings 200 Team Members We are seeking a strategic and highly collaborative Director, Analytics to set the vision for measurement and analytics across key accounts, lead client relationships, and scale data-driven solutions that improve media effectiveness and business performance. In this role, you’ll work cross-functionally with clients, strategists, planners, and data partners to design measurement frameworks, lead advanced analytics projects, and elevate the role of data within our organization. This is both a hands-on and leadership role, ideal for someone who is as comfortable diving into the data as they are leading conversations with senior clients.

Requirements

A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
Proven leadership ability and experience managing client relationships and leading analytics workstreams across multiple accounts.
Strong knowledge of media metrics, campaign performance evaluation, and experience in attribution modeling, MMM interpretation
Experience in designing and executing A/B tests, multivariate tests, geo-lift experiments, incrementality studies, and other test-and-learn methodologies to measure impact and optimize marketing performance.
Ability to identify business challenges and applying analytics-led strategies to address them.
Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
Ability to train & coach colleagues for growth: being organized & detail oriented, prioritizing work, business writing & presenting, conducting analysis, and time management
Comfortable working in ambiguous situations
Proficiency with analytics & visualization tools: Excel, Tableau, Power BI, etc. SQL a plus

Nice To Haves

Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Responsibilities

Build and develop a deep understanding of the client's strategic issues, initiatives, and competitive positions. Use this information to measurement frameworks and reporting roadmaps
Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques
Create and support executive level presentations and analysis of analytic and data solutions to support client needs
Oversee the development of dashboards, campaign performance reports, and advanced measurement (e.g., brand health, incrementality, A/B testing, etc.).
Translate data/results into compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques
Ensure timely follow through on all scheduled and ad hoc deliverables. Identify opportunities to continuously improve processes
Present reports, POVs and other materials to clients on a regular basis over the phone and in person
Manage a team of analysts and managers, providing mentorship, technical guidance, and career development support.
Collaborate with data engineering, BI, and marketing science partners to refine data infrastructure and analytics workflows.
Ensure data accuracy, integrity, and consistency across deliverables.
Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
Stay up to date on industry trends, analytics best practices, emerging tools, and methodologies.
Develop depth and breadth of understanding of solutions and offerings across BarkleyOKRP and MissionOneMedia