Director, Ad Sales - Political, Advocacy and Government

Roku•New York, NY

35d•Hybrid

About The Position

This critical leadership role manages the Political, Advocacy and Government (PAG) business, owning a distinct P&L and setting a multi year product and go to market strategy tailored to the vertical. The leader operates autonomously, presents clearly to executives, and drives coordinated execution across Sales and Account Management, keeping teams aligned to measurable OKRs and outcomes.

Requirements

Proven experience leading a large, standalone P&L distinct from other organizational P&Ls, with direct responsibility for revenue growth.
Demonstrated success across diversified verticals and teams; deep market relationships spanning political, advocacy/public affairs, and government.
Strong command of the programmatic ecosystem and publisher dynamics amid policy/regulatory constraints.
Established relationships with DSP political/government teams (e.g., traders, leadership, sellers); able to collaborate to accelerate outcomes.
Track record of leading teams with unique needs; creative approach to product/GTM fit and enablement where standard paths may not apply.
Exceptional organizational skills: detail oriented, able to manage many projects simultaneously and drive to completion with stakeholder accountability.
Executive communication: presents with clarity and simplicity; tailors message to diverse stakeholders and secures commitment.

Responsibilities

Motivate and lead a team of Individual Contributors to meet and surpass revenue goals.
Sets PAG strategy, revenue goals, and team needs to the executive team with clarity and simplicity; secure buy in and influence outcomes.
Own and grow a large, standalone P&L for PAG, driving revenue and margin while maintaining operational rigor.
Anticipate evolving product needs 1–2 years out; develop a strategy and plan of attack tied directly to business impact and revenue upside.
Define and socialize strategic plans and OKRs across Sales and Account Management; align teams and gain commitment to the vision.
Communicate across diverse stakeholders with precision; operate fearlessly and autonomously to push nuanced, revenue driving initiatives unique to PAG.
Works closely with key cross functional partners across product, legal, marketing, go-to-market, and other key stakeholders to define unique challenges to the segment and drive solutions
Manage multiple concurrent workstreams, internal and external, and drive progress toward key goals.
Navigate the programmatic ecosystem and a publisher’s role within it, accounting for intense policy regulation and scrutiny.
Cultivate and leverage strong market relationships across diversified verticals; build trusted partnerships beyond political into advocacy/public affairs and government.
Maintain relationships with DSPs and their political/government teams (traders, PAG leadership, sellers) to accelerate execution and unlock opportunities.
Operate at both altitude and depth: roll up sleeves alongside the team to understand detailed mechanics while organizing layers of nuance.
Run complex projects end to end; ensure stakeholder involvement, task adherence, and accountability through to completion.
Thrive in ambiguity; convert unknowns into opportunity and forward momentum.