Director Ad Operations

The Walt Disney Company•New York, NY

15d•Onsite

About The Position

The Media Planning Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business. As the Ad Operations Director at ESPN, you will play a crucial role in driving the success of our advertising strategies within the dynamic and innovative sports media industry. You will be responsible for leading the Ad Ops team at ESPN, ensuring the seamless execution of ad operations, and optimizing cross-platform data collection to enhance fan engagement. Your leadership will be instrumental in fostering an environment where game-changing ideas and world-class talent thrive, ultimately contributing to extraordinary experiences for our audience. The role will focus on ESPN’s approach for technical implementation across all digital campaigns. This role reports to the Sr. Director Media Operations for the time being. This role is based in New York, NY.

Requirements

Minimum 10 years of experience in ad operations with a minimum of 3 years in people management.
Skilled in strategic planning and prioritization.
Proficient in collaboration and building partnerships.
Manage ad serving platforms, trafficking, tagging (pixels, 1x1s), data discrepancies, and technical troubleshooting
Knowledgeable in ad operations and cross-platform data collection.
Innovative and tech-savvy with a creative mindset.
Strong leadership and mentorship abilities.
Effective communication and interpersonal skills.
Bachelor’s degree in marketing, business, analytics, or related field.

Nice To Haves

Experience in sports media and fan engagement.
Passionate and enthusiastic about innovative strategies.
Adaptable and resilient in a dynamic environment.
Creative thinker with a bold approach to problem-solving.

Responsibilities

Develop departmental plans and priorities guided by resource availability and functional objectives.
Set organizational priorities and allocate resources effectively.
Strengthen coordination with DAS and Publicis for unified paid/owned strategy.
Implement measurement infrastructure critical for DTC optimization and cross-platform data collection.
Collaborate cross-segment with Disney Ad Ops and other marketing partners to bring new ideas, innovate strategies, and drive best-in-practice standards.
Manage two or more employees, providing continuous coaching and feedback to enhance organizational culture and grow professional careers.
Inspire individual and business success by clarifying the organization's vision and strategies.
Define strategies, expectations, and priorities to empower your team.
Develop self and others, support career aspirations and encouraging creative problem-solving.
Create an environment where Disney values are experienced and sustained.