Direct to Consumer Loyalty & Partnerships Program Manager
About The Position
Sony's Direct-to-Consumer (DTC) team is seeking a strategic and hands-on Loyalty & Partnerships Manager to lead initiatives that deepen customer engagement and drive incremental revenue. This role is pivotal in enhancing the customer experience through loyalty programs, paid memberships, and strategic brand and financial partnerships. You'll be the subject matter expert in loyalty and membership, creating meaningful touchpoints that keep customers connected to Sony between purchases.
Requirements
- 8+ years of experience in digital marketing, with direct involvement in customer loyalty programs.
- Proven success managing third-party partnerships and account relationships.
- Strong content development skills and experience overseeing creative assets.
- Ability to thrive in a fast-paced, agile environment while managing multiple projects.
- Demonstrated success in driving measurable outcomes such as member growth and repeat purchases.
- Entrepreneurial mindset with a passion for innovation, problem-solving, and customer-centric thinking.
- Excellent communication and relationship-building skills at both customer and partner levels.
Responsibilities
- Lead the My Sony Loyalty Program: Oversee day-to-day operations, including benefit development, tier management, member communications, and exclusive content/workshop offerings. Continuously identify new ways to deliver value to members on a daily, weekly, and monthly basis.
- Drive Loyalty Program Expansion: Execute the loyalty roadmap by launching new membership tiers, benefits, and extending the program beyond the Sony Store ecosystem.
- Manage Brand & Financial Partnerships: Collaborate with Sony's brand team to integrate partner commerce, co-branded content, and exclusive experiences into the DTC customer journey.
- Oversee B2B Sales & Corporate Gifting: Lead initiatives for bulk orders, employee discounts, and small business sales. Ensure seamless execution across internal and external touchpoints.
- Develop Group Offers Programs: Expand existing programs (e.g., education, veterans) and identify new opportunities through third-party communities.
- Analytics & Reporting: Partner with the analytics team to establish KPIs, track performance, and make data-driven decisions to optimize loyalty and partnership efforts.
- Cross-Functional Collaboration: Build strong relationships across marketing, customer support, and e-commerce teams to align on goals and execute integrated campaigns.
Benefits
- competitive pay and benefits
- an environment and culture that promotes Diversity, Equity and Inclusion
- innovative work-life balance opportunities including a hybrid home/office workplace
- monthly "Free Fridays"
- early shutdowns on Fridays throughout the year (including half-days during the summer)
- annual corporate bonus plan
- healthcare benefits (medical, dental, and vision)
- paid medical leave
- a 401k plan with matching company contributions
- vacation time
- education assistance
- student loan assistance program
- eighty hours of paid sick leave time annually
- up to twelve weeks paid parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Industry
Computer and Electronic Product Manufacturing
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
