Loyalty Program Manager

Yesway Careers•Fort Worth, TX

1d•Onsite

About The Position

Yesway, founded in 2015 and headquartered in Fort Worth, Texas, is an award-winning convenience store operator with 447 locations across nine Midwestern and Southwestern states. Known for its iconic food service, highlighted by the beloved Allsup’s deep-fried burrito, Yesway offers a broad selection of grocery items and private-label products. With a focus on customer satisfaction, strategic acquisitions, and new store development, Yesway is recognized as one of the leading convenience retailers in the U.S. For more information, visit www.yesway.com .

Requirements

Bachelor’s degree in marketing, Business, related field, or equivalent experience.
5+ years in B2C/B2B marketing or advertising.
5+ years in CRM/loyalty marketing and/or database analysis preferred.
Strong analytical skills and proficiency with BI tools and Excel.
Data-driven decision-maker with a solid understanding of marketing principles.

Nice To Haves

Cross-functional collaboration and project management.
Effective communicator with strong writing skills.
Creative and strategic thinker with a bias for execution.
Thrives in fast-paced environments and meets tight deadlines.
Strong attention to detail and results orientation.

Responsibilities

Lead daily execution of loyalty program operations—including promotional setup, legal compliance, customer service, digital platforms, and training.
Collaborate with store operations to enhance implementation at the retail level.
Develop and manage bi-monthly sales plan offers, loyalty-driven promotions, and rewards catalog selections.
Oversee the employee loyalty tier with tailored offers and communications.
Manage email marketing campaigns—copywriting, content creation, and database segmentation.
Partner with category managers and vendors to drive program support and promotional tie-ins.
Integrate loyalty efforts with social media to drive acquisition.
Analyze program performance and customer data to refine segmentation, optimize campaigns, and maximize ROI.
Conduct store visits (~25% travel) to ensure strong program execution.
Support marketing initiatives to promote loyalty across in-store and media channels.
Track competitive trends and implement best-in-class loyalty strategies.
Use insights and RFM analysis to create targeted communications and engagement strategies.