Loyalty Program Manager

Avis Budget Group • Parsippany, NJ

2d

About The Position

We are seeking a results-driven, customer-obsessed Loyalty Program Manager to lead the evolution and day-to-day operations of our loyalty programs, Avis Preferred and Budget Fastbreak. This role sits at the intersection of strategy, operations, marketing, and analytics , and is critical in enhancing customer retention, driving repeat bookings, and building deeper emotional connections with our guests. You will be responsible for the end-to-end management of our loyalty programs — including program design, performance tracking, campaign execution, and stakeholder alignment across the business. The ideal candidate is both a strategic thinker and hands-on executor , passionate about customer experience and loyalty innovation.

Requirements

• Bachelor's degree; graduate degree or equivalent work experience
• Demonstrated success managing and scaling a loyalty or rewards program.
• Strong analytical skills with experience using data to drive decisions.
• Experience working cross-functionally in a fast-paced, matrixed organization.
• Excellent project management and communication skills.
• Travel as needed

Responsibilities

• Define and refine the long-term vision and roadmap for our loyalty programs
• Analyze customer data, program activity and current market trends to understand the ROI of the loyalty program
• Implement metrics and tracking mechanisms to monitor progress and model the impact of the loyalty program, providing insights to support decision-making and drive continuous improvement
• Partner with leadership across all functional areas such as operations, revenue management, and sales to ensure there is strategic alignment across enterprise-wide product launch teams
• Benchmark against industry standards to meet customer needs and ensure that product teams understand and drive towards meeting them
• Develop and manage loyalty-focused campaigns and lifecycle journeys to drive enrollment, engagement, and retention.

Benefits

• Paid time off
• 401K retirement plan with company matched contributions
• Access to Medical, Dental, Vision, Life and Disability insurance
• Eligible to elect other voluntary benefits including: Group Legal, Identity Theft, Insurance, FSA, additional life insurance coverages
• Contribute up to $260 as a tax free benefit for public transportation or parking expenses
• Employee discounts, including discounted prices on purchase of Avis / Budget cars
• Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service, and more

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level