Direct to Consumer Loyalty & Partnerships Program Manager

Sony•San Diego, CA

47d•Hybrid

About The Position

Sony Electronics Inc. is looking for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity and Inclusion. In addition, our team members enjoy innovative work-life balance opportunities including a hybrid home/office workplace, monthly “Free Fridays”, and early shutdowns on Fridays throughout the year (including half-days during the summer). So, if you want to join a “Best Place to Work” company and make the world say wow, let's talk. Sony’s Direct-to-Consumer (DTC) team is seeking a strategic and hands-on Loyalty & Partnerships Manager to lead initiatives that deepen customer engagement and drive incremental revenue. This role is pivotal in enhancing the customer experience through loyalty programs, paid memberships, and strategic brand and financial partnerships. You’ll be the subject matter expert in loyalty and membership, creating meaningful touchpoints that keep customers connected to Sony between purchases.

Requirements

8+ years of experience in digital marketing, with direct involvement in customer loyalty programs.
Proven success managing third-party partnerships and account relationships.
Strong content development skills and experience overseeing creative assets.
Ability to thrive in a fast-paced, agile environment while managing multiple projects.
Demonstrated success in driving measurable outcomes such as member growth and repeat purchases.
Entrepreneurial mindset with a passion for innovation, problem-solving, and customer-centric thinking.
Excellent communication and relationship-building skills at both customer and partner levels.

Responsibilities

Lead the My Sony Loyalty Program: Oversee day-to-day operations, including benefit development, tier management, member communications, and exclusive content/workshop offerings. Continuously identify new ways to deliver value to members on a daily, weekly, and monthly basis.
Drive Loyalty Program Expansion: Execute the loyalty roadmap by launching new membership tiers, benefits, and extending the program beyond the Sony Store ecosystem.
Manage Brand & Financial Partnerships: Collaborate with Sony’s brand team to integrate partner commerce, co-branded content, and exclusive experiences into the DTC customer journey.
Oversee B2B Sales & Corporate Gifting: Lead initiatives for bulk orders, employee discounts, and small business sales. Ensure seamless execution across internal and external touchpoints.
Develop Group Offers Programs: Expand existing programs (e.g., education, veterans) and identify new opportunities through third-party communities.
Analytics & Reporting: Partner with the analytics team to establish KPIs, track performance, and make data-driven decisions to optimize loyalty and partnership efforts.
Cross-Functional Collaboration: Build strong relationships across marketing, customer support, and e-commerce teams to align on goals and execute integrated campaigns.

Benefits

competitive pay and benefits
an environment and culture that promotes Diversity, Equity and Inclusion
innovative work-life balance opportunities including a hybrid home/office workplace, monthly “Free Fridays”, and early shutdowns on Fridays throughout the year (including half-days during the summer)
annual corporate bonus plan
healthcare benefits (medical, dental, and vision)
paid medical leave
a 401k plan with matching company contributions
vacation time
education assistance
student loan assistance program
eighty hours of paid sick leave time annually
up to twelve weeks paid parental leave