Manager Loyalty Strategy & Program

JCPenney•Plano, TX

About The Position

The Mgr-Loyalty Strategy & Program will sit within the Loyalty Center of Excellence (COE) and support the launch and execution of the cross-brand loyalty program across Aeropostale and JCPenney. This role will focus on go-to-market execution, operational support, and program governance. The role will collaborate with cross-functional teams and external partners to deliver a consistent loyalty experience, while also supporting enterprise-wide COE initiatives, including the development of best practices, standards, and scalable loyalty processes.

Requirements

3-5 years of experience in loyalty, CRM, customer strategy, or related marketing roles.
Experience supporting or managing loyalty or rewards programs.
Analytical skills with the ability to interpret performance data and insights.
Strong project management and cross-functional collaboration skills.
Strong written and verbal communication skills.

Responsibilities

Support the end-to-end launch of the Aero + JCP cross-brand loyalty program, ensuring alignment to approved strategy, business rules, and financial guardrails.
Act as a COE partner to cross-functional teams, helping translate loyalty strategy into executable plans across marketing, tech, operations, and customer experience.
Support development of launch materials, internal training, FAQs, and customer communications.
Assist in documenting program rules, benefits, customer experience flows, and operational processes.
Partner with Marketing and Digital teams to plan and execute loyalty activations, campaigns, and member journeys.
Monitor program performance against KPIs (enrollment, engagement, redemption, lift, and ROI) and identify optimization opportunities.
Stay current on loyalty trends and competitive landscape to inform future enhancements.