VP, Director, Direct-to-Consumer

Omnicom Media Group US•New York, NY

2d•Hybrid

About The Position

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe. About the Team SSCG Media Group (SSCGMedia.com) is the one of the largest full-service,100% pharma-focused strategic media planning and buying groups in the world and is a proud member of Omnicom Media. We’re a collaborative, fast-growing team that believes success comes from curiosity, creativity and continuous learning. See how Substance, Style, Conviction and Grace (SSCG) are held as core values and recognized in you. We offer rich opportunities for our talent to learn and grow, be challenged, and find their passion in their work. If you have Substance, Style, Conviction and Grace (along with all the skills below), we want to hear from you! We’re seeking a VP, Director to lead strategic media planning for an existing multi-indication pharmaceutical brand within the rare disease space. This role requires a deep understanding of the overall marketing ecosystem and how media strategy drives brand success – particularly within the highly regulated Direct-to-Consumer (DTC pharmaceutical space). The VP, Director will be responsible for overseeing all aspects of patient-targeted media planning and implementation, ensuring that strategies are insight-driven, integrated across channels and aligned with brand goals. This individual will report to the SVP, Director and will manage a team, guide client relationships and collaborate across departments to deliver innovative, compliant and effective campaigns.

Requirements

9+ years of experience in media planning with at least 3 years focused on pharmaceutical or healthcare brands
Proven expertise in pharmaceutical DTC/DTP media planning and television strategy
Strong understanding of cross-channel integration and omnichannel marketing
Excellent analytical, organizational and communication skills
Bachelor’s degree in Marketing, Communications, Advertising or related field (Master’s degree a plus)
Ability to work in a fast-paced environment with excellent organizational and multi-tasking skills to manage multiple projects and tasks effectively with flawless customer–centric focus
Strong leadership and/or management experience, including mentoring junior team members and building a team
Exhibits strong initiative, sound attention to detail and ability to think strategically
Impeccable written and verbal communication skills
Self-starter, who can work independently and in team environment

Responsibilities

Deep understanding of Direct-to-Consumer (DTC) and Direct-to-Patient (DTP) marketing within the pharmaceutical industry, including regulatory considerations and patient engagement strategies
Expert knowledge of all DTC media channels – television (connected, addressable and linear), audio, digital, social, programmatic, out-of-home and emerging platforms and how they integrate to create a cohesive media ecosystem
Proficiency in television planning, including audience segmentation, media mix modeling and campaign performance evaluation
Strong grasp of data-driven decision-making and media measurement frameworks (reach, frequency, ROI, brand lift, etc.)
Awareness of current and emerging trends in consumer (with a focus on patient) media consumption, digital transformation and healthcare communications
Knowledge of broader marketing practice, including creative, strategy, analytics and how each discipline contributes to brand success
Lead, mentor and develop team members while fostering collaboration, curiosity and accountability
Provide ongoing coaching, performance feedback and professional development opportunities to direct reports
Manage workload allocation, resource planning and prioritization across projects
Promote a culture of continuous learning, encouraging innovation and excellence in media strategy and execution
Support diversity of thought and ensure team members feel empowered to contribute ideas and challenge assumptions
Lead the development of holistic, insight-driven media strategies that align with client marketing objectives and brand goals
Translate brand strategy and audience insights into integrated media plans that effectively reach and engage target patients
Partner closely with internal and external teams to ensure seamless collaboration and campaign integration
Oversee all aspects of patient media planning, including research, channel mix recommendations, investment strategy and optimization
Manage budgets and timelines, ensuring efficient use of resources and delivery of high-quality work
Collaborate with investment and buying teams to ensure execution aligns with strategic objectives and media performance goals
Lead internal reviews and post-campaign analyses to identify learnings and inform future planning
Serve as a trusted advisor to clients, providing strategic counsel on media planning, channel selection and performance insights
Build and maintain strong client relationships through proactive communication, transparency and strategic leadership
Present media recommendations, plans and results clearly and persuasively to clients and senior stakeholders
Maintain an expert understanding of client business challenges and competitive landscapes to anticipate needs and recommend forward-looking solutions