Direct Marketing Specialist

FBL Financial Group, Inc.•West Des Moines, IA

21h•Hybrid

About The Position

We’re looking for a Marketing Specialist who genuinely cares about producing high-quality work and takes pride in getting the details right. This role will develop and execute direct marketing content and multi-channel campaigns that connect with our agents, advisors, and customers, combining creativity, collaboration, and precision to ensure every communication reflects our brand and delivers measurable results. Through an exclusive network of 4,000 field associates, supported by 1,600 employees, Farm Bureau Financial Services helps protect livelihoods and futures by offering insurance products, investment products, and personalized financial planning for every stage of life. We’ve been delivering on our promise of being there when it matters most for clients/members for more than 80 years and we’re exceptionally proud of our consistently excellent ratings.

Requirements

Bachelor’s degree or equivalent experience, plus at least 1 year of relevant marketing experience.
Strong organizational skills with the ability to manage multiple projects independently.
Natural curiosity to ask thoughtful questions and identify gaps for improvement.
Excellent collaboration, communication, and customer service skills.
High attention to detail and commitment to delivering accurate, high-quality work.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Teams).

Nice To Haves

Familiarity with multi-channel marketing strategies and tactics preferred.

Responsibilities

Develop and manage direct marketing content and programs across multiple channels, including mail, email, statement inserts, and phone.
Oversee creative development, compliance approvals, data delivery, fulfillment, and quality control for all marketing materials.
Partner with cross-functional teams to create consistent, brand-aligned content for corporate and agent-level marketing initiatives.
Coordinate with internal teams and external vendors to ensure flawless execution of campaigns—on time and within budget.
Ensure all communications meet legal and regulatory standards, including disclosure and versioning requirements.
Promote awareness and utilization of marketing programs among employees, managers, and agents.
Handle administrative tasks such as billing, invoicing, and program tracking; provide reporting to leadership.
Respond promptly and professionally to customer service inquiries related to marketing programs.