Direct Marketing Manager

Regions Bank•Birmingham, AL

14h

About The Position

At Regions, the Direct Marketing Manager is responsible for the development and implementation of strategic direct marketing programs and systems that will more effectively allow Regions to acquire, grow and retain customer relationships.

Requirements

Bachelor's degree in Marketing or related field
Ten (10) years of direct marketing experience
Ability to supervise and manage a team
Ability to work under pressure and meet deadlines
Demonstrated leadership capabilities
Developed relationship-building skills
Knowledgeable of direct marketing principles, bank products/services and development of statistical models used in direct marketing programs
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong verbal, written communication, and organizational skills

Nice To Haves

Three (3) years of management experience

Responsibilities

Manages direct marketing strategy and implementation across all business groups to drive sales, expand existing relationships, and increase retention
Provides leadership and guidance for a team of direct marketing administrators, including some additional contract worker(s)
Develops new and innovative direct contact channels for communicating and distributing products and services
Serves as the direct marketing subject matter expert to internal business partners
Provides insights to the results
Manages the direct marketing budget and the allocation of investment to increase or maximize the return on the marketing investment
Manages the direct marketing agency of record