Direct Mail Marketing Analyst

Pj Fitzpatrick•New Castle, DE

11h

About The Position

PJ Fitzpatrick is a trusted home improvement company specializing in roofing, windows, siding, doors, gutters, and bath solutions. With decades of experience, PJ Fitzpatrick is known for delivering high-quality craftsmanship, reliable service, and a customer-first approach. Our team is built on professionalism, integrity, and pride in our work, providing homeowners with durable solutions that enhance and protect their homes. The Direct Mail Marketing Analyst plans, executes, and analyzes direct mail campaigns, which involves segmenting audiences, creating and managing budgets, developing and testing new creative, and tracking ad spending efficiencies. Key responsibilities include identifying and collaborating with creative and print vendors and using data analysis tools to optimize campaigns. They will also interpret campaign results to inform future efforts and are responsible for reporting on performance, developing and reporting on direct mail budgets.

Requirements

Analytical skills: Strong ability to analyze data, interpret results, and use insights to drive strategy. This includes superior proficiency with tools like Microsoft Excel and potentially BI tools like Tableau .
Marketing knowledge: Understanding of marketing principles, consumer behavior, and postal regulations to optimize perfromance.
Project management: Skills in managing project timelines and budgets.
Communication: Ability to present ideas coherently and collaborate effectively with different teams.

Responsibilities

Campaign planning and execution: Plan and coordinate direct mail campaigns, including developing offers, timelines, and budgets.
Audience segmentation: Analyze demographic data to identify and target specific customer segments.
Data analysis and reporting: Analyze campaign performance data to identify trends, track KPIs, and report on results.
Performance optimization: Use data-driven insights to refine future campaign strategies and improve efficiency, as well as new creatives and A/B test recipes.
Vendor and cross-functional collaboration: Coordinate with design, print vendors, creative teams, and sales teams to ensure successful campaign execution.
Budget management: Track campaign expenses to ensure they stay within budget parameters.
Compliance: Ensure all campaigns comply with relevant postal regulations.