Dir Growth & Analytics

BEL USA LLC

2d

About The Position

We are seeking a strategic and data-driven Director of Growth & Analytics to
lead and scale the full-funnel growth strategy for Discount Mugs. This leader
will be accountable for driving incremental revenue, improving profitability,
and optimizing marketing investment across all channels, including ownership of
go-to-market strategy, promotional planning, paid media execution, and marketing
analytics.

The Director will build and lead a high-performing, analytically rigorous team
while developing forecasting models and performance frameworks that translate
data into clear, actionable decisions. The ideal candidate brings a balance of
strategic vision and operational depth, with a proven ability to optimize spend,
implement measurement frameworks, and drive scalable, margin-conscious growth in
a fast-paced environment.

Requirements

• 10+ years of experience in marketing, e-commerce, media, and analytics
• 5+ years managing and developing teams across multiple functions
• Demonstrated success scaling paid media channels profitably
• Deep expertise in full-funnel measurement, attribution, and marketing KPIs
• Experience building cross-channel analytics and insights tools
• Strong financial acumen with forecasting and scenario planning experience
• Proven ability to implement new technology stacks and data analytics solutions at scale
• Experience with a DTC or e-commerce-first B2B company
• Exceptional communication skills with the ability to drive alignment across functions and levels

Nice To Haves

• MBA preferred.

Responsibilities

• Develop strategic frameworks, go to market, and multi-year investment plans to define and deliver commercial targets for Discount Mugs
• Evolve & drive promotional strategy and execution to achieve desired demand, revenue and margin for the brand in coordination with other business units and support functions
• Construct and maintain detailed roadmaps for marketing capabilities (resources, data, technology) required to support growth goals.
• Develop and own the overarching paid media strategy, identifying new channels, opportunities, and tactics to efficiently acquire high-quality customers at scale
• Manage and optimize a significant paid media budget with accurate forecasting and ROI-driven allocation across Paid Search, Paid Social, other digital and emerging channels
• Collaborate with UX/UI, Organic, Lifecycle, creative teams and agencies to execute high-impact campaigns across the full funnel
• Monitor competitor activity and market trends to maintain a competitive edge
• Ensure all campaigns comply with relevant advertising guidelines and regulations
• Lead full-funnel analytics to guide media strategy, channel allocation, acquisition efficiency, and retention performance
• Define and manage marketing measurement frameworks, incrementality testing, and KPI standards tied to commercial objectives
• Build and maintain standardized dashboards that provide a single source of truth for marketing performance — spanning digital and offline channels
• Develop & refine attribution models to ensure accurate measurement of paid media effectiveness across the funnel
• Expand marketing models & investment approaches to include available capacity, inventory and margin to maximize ROI and avoid wasted demand
• Partner with FP&A on budget planning, spend forecasting, and scenario modeling
• Assess and implement tools that strengthen the marketing data strategy and insights practice
• Ensure strong data infrastructure, accuracy, and hygiene in partnership with IT and other relevant functions & resources
• Build clear, executive-ready dashboards connecting go to market activities, traffic, marketing performance, website conversion, and operational capacity
• Translate complex data into actionable growth strategies for senior leadership
• Serve as a Discount Mugs business leader and marketing subject matter expert for cross functional teams and commercial processes
• Lead and develop a team of 3+ direct reports, fostering a culture of curiosity, accountability, and continuous improvement
• Create individual development plans that advance team members' careers and align with business objectives
• Recruit top talent and build team capabilities to support the organization's growth trajectory
• Support annual & multi-year organizational planning to enable business growth

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 11-50 employees