Dir-Digital Engagement

Lowe's Companies, Inc.•Mooresville, NC

12d•Onsite

About The Position

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration. Your Impact The Director of Digital Engagement role is responsible for designing engagements that drive onsite top- and mid-funnel engagement strategies and event customer satisfaction, customer retention and frequency, and conversion rate and sales for Lowes.com. The Director leads a team responsible for the development of digital commerce strategies supporting enterprise and online-centric events and priorities on Lowes.com for Do-It-Yourself (DIY) and/or Pro customers. This role is charged with the creation and implementation of innovative tactics for the Lowes.com channel across all digital touchpoints by partnering with Technology, Data Analytics and Computational Insights (DACI), Merchandising, Creative, and Marketing to motivate customers, provoke purchase frequency, and build affinity with target demographics so Lowe's digital properties are viewed as a primary destination for home improvement. Work with a Winning Team On our team, you'll have the chance to shape the future of retail technology while working alongside talented individuals and leaders who share your passion for innovation and excellence. Our CEO is forward-thinking when it comes to tech, and with a technology team led by one of Forbes Top 50 CIOs you can come to work knowing you’ll have the tools, tech, and support needed to advance your skills. Since we’ve been in business for over 100 years, we’ve built an excellent track record of growth and success. We also know what it takes to create an inclusive culture that supports you. Here you have the freedom to team up and collaborate, explore your every curiosity, and help us shape the future of retail.

Requirements

Bachelor’s degree in business, marketing, finance, or related field or equivalent years of experience in lieu of education requirement, if applicable
10+ years of experience in brand or product management, merchandising, and/or ecommerce
6 years of experience leading a team with direct reports

Nice To Haves

Master’s degree

Responsibilities

Develop the engagement strategy to optimize digital commerce on Lowes.com for DIY and/or Pro customers in partnership with Technology, Marketing, and Merchandising senior leaders.
Develop and maintain engagement calendar ensuring organizational awareness and support to drive onsite top- and mid-funnel engagement strategies and event customer satisfaction, customer retention and frequency, and conversion rate and sales for Lowes.com.
Plan digital merchandising tactics that maximize site real estate and deliver against organizational priorities.
Deliver new technologies, tactics, and tooling to deliver against consumer engagement goals in partnership with Digital Product and DACI teams.
Design enterprise-led and online-only events across all digital/omni touchpoints in partnership with Finance, Pricing & Promotions, Supply Chain, Marketing, and others.
Develop strategic plans to develop a catalog of engaging merchandising content that will educate, motivate, and inspire digital customers toward starting and finishing their home improvement projects, and deploy these shoppable content libraries across the Lowes.com digital ecosystem.
Analyze performance against assigned objectives to maximize sales, margin, retention/engagement, and conversion to inform future digital and/or omnichannel strategies.
Build, develop, and lead a highly skilled and engaged team with a focus on clear and consistent communication around company objectives, responsibilities, and expectations.