Dir, Corporate Communications and Branding, Animal Health

Merck•Rahway, NJ

8d•Hybrid

About The Position

We are looking for a strategic and innovative Corporate Branding & Communications Director to lead our Company's Animal Health’s external corporate communications efforts. The individual will work closely with communications leadership and other internal stakeholders to strengthen the organization’s market presence, brand reputation and foster trust among external stakeholders. This role will be instrumental in the strategy and execution of our corporate story, messaging, thought leadership, branding, and visual identity. The selected individual will be responsible for driving corporate storytelling and creating content across key channels including the management of the company’s website, maintaining consistency in communication efforts and adapting messaging to align with evolving business priorities. About our Company's Animal Health For over 130 years, we have pioneered groundbreaking science. Today, we are driven by continuous innovation to develop breakthrough medicines, vaccines and technology. Rooted in direct experience on the farm and in the clinic, we work hand in hand with our customers every step of the way. Our singular focus is to empower those who care for animals, helping them manage their vital responsibility with confidence. Because when it comes to animal health, no one sees it like we do.

Requirements

Bachelor’s degree in Communications, Public Relations, Marketing, or a related field; Master’s degree preferred.
Minimum of 10 years of experience in corporate communications, public relations, or a related field, with a focus on content development and branding.
Exceptional writing, editing, and verbal communication skills.
Strong strategic thinking and problem-solving abilities.
Proficiency in digital communication tools and website management.
Ability to work collaboratively with various departments and influence stakeholders at all levels.
Strong Leadership
Strategic planning and execution
Strong writing skills
Website content management
Crisis communication management
Brand Management
Brand Management
Business Influence
Business Strategies
Communication
Communications Planning
Communication Strategy Development
Communication Tools
Content Creation
Corporate Branding
Corporate Communications Strategy
Corporate Management
Crisis Communication Management
Crisis Management
Crisis Public Relations
Cross-Team Collaboration
Environmental Social And Governance (ESG)
Internal Communications
Marketing Communications (MarCom)
Media Relations
Multichannel Communications
Multimedia Content
Personal Initiative
Public Relations (PR)
Public Speaking

Responsibilities

Lead branding initiatives to enhance the company’s image and reputation in the marketplace, including the company’s visual identity.
Collaborate with regional and market teams across Animal Health to ensure brand consistency across all communications and promotional materials.
Review and maintain our Company's Animal Health branding guidelines in alignment with corporate branding guidelines.
Working with company’s agency, lead the creation and management of high-quality content for our corporate communication channels in support of above product-brand initiatives.
Collaborate with cross-functional teams to ensure that all content aligns with corporate objectives and effectively communicates our brand message.
Oversee the management and continuous improvement of the corporate website, ensuring it is engaging, relevant, competitive, user-friendly, current, and reflective of the company’s brand and messaging.
Develop strategies to enhance website engagement and optimize content for search engines.
Develop tools and implement a cohesive plan to reinforce the company’s corporate story, messaging and strategy
Ensure consistency in messaging across all platforms and materials, adapting as necessary to reflect changes in business strategy or market conditions.
Create and oversee the production of corporate communications materials, including presentations, brochures, fact sheets and reports that support the company narrative.
Ensure all materials consistently and effectively communicate the corporate story and align with branding efforts.
Work with the regions and markets to ensure adoption of corporate materials.
Spread awareness and build campaigns around our corporate giving, sustainability and social impact efforts and strategies.
Work closely with our Company's Corporate Sustainability and Social Impact team to support Animal Health contributions to the company’s annual Impact report.
Develop and refine our corporate leadership speaker strategy to include: media training, presentation training and leadership platform development.
Guide media relations agency in identifying stories that advance our Company's Animal Health corporate objectives.