Digital UX Strategist, Principal

Blue Shield of CaliforniaSan Diego, CA
1dHybrid

About The Position

The Digital Experience, Design and Content (DEDC) team’s User Experience team is responsible for the user experience and look and feel of Blue Shield of California’s digital products and websites. The Digital UX Strategist, Principal will report to the Sr. Manager of User Experience. In this role you will play a critical role in shaping Blue Shield of California’s future‑state digital products by defining end‑to-end experience strategy across complex member, provider, employer, and prospect journeys. You will operate as a senior individual contributor and thought leader, translating business and customer needs into cohesive, AI‑enabled, and scalable solutions. Your work will directly influence product strategy, experience quality, and the organization’s ability to deliver personalized, modern digital experiences at scale. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning. About Blue Shield of California As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies. At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience. To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals. Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities – join us!

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