Digital Strategic Account Manager

Sinclair Broadcast Group • Hunt Valley, MD

3d • $80,000 - $100,000

About The Position

We are seeking a proactive, detail-oriented, and client-focused Digital Strategic Account Manager to lead the strategic oversight and flawless execution of high-value digital campaigns. This role combines deep digital marketing expertise with exceptional project management and relationship-building skills. The ideal candidate thrives in a fast-paced environment, excels at managing top-tier client relationships, and ensures end-to-end fulfillment of complex campaigns across multiple channels.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• 5+ years of experience in a digital marketing agency or publisher environment
• 2+ years managing high-value accounts and senior client relationships
• Advanced experience with Google Ads (certification required), Paid Social, and Programmatic media
• Demonstrated experience overseeing the daily optimization of campaigns across Paid Search, Paid Social, Programmatic, and additional digital channels
• Experience using trafficking platforms, CRMs, and project/campaign management tools
• Ability to read, interpret, and communicate digital campaign analytics
• Strong organizational, communication, and time-management skills
• Must be responsive and reliable across phone, email, IM, and video communication
• Self-motivated, positive, and solution-oriented with a keen attention to detail

Responsibilities

• Act as the primary point of contact for top-tier national an d key digital accounts
• Collaborate cross-functionally with sales, ad ops, creative, trafficking, and analytics teams to ensure successful campaign execution
• Lead client meetings, presenting campaign updates, performance insights, and strategic recommendations
• Proactively identify opportunities to enhance campaign performance, optimize strategy, and improve client retention
• Help build retention plans and work proactively to retain lapsing accounts
• Educate clients and sales reps on digital products and the agency’s capabilities
• Serve as a fulfillment advocate for the sales team—anticipating and resolving potential roadblocks
• Deliver post-campaign reports and insights to clients and sales teams, supporting renewal efforts
• Stay current on marketing trends, ad tech, and industry developments to bring new ideas to the table

Benefits

• participation in a retirement plan
• life and disability insurance
• health, dental and vision plans
• flexible spending accounts
• 15 paid vacation days
• 2 paid personal days
• 9 paid holidays
• 40 hours of paid sick leave
• parental leave
• employee stock purchase plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees