Digital & Social Media Manager

Juanita's Foods•Dallas, TX

44d•Remote

About The Position

Job Summary: Reporting the Vice President of Marketing, the Digital & Social Media Manager will be responsible for managing the Company’s digital and social media accounts and creating content that resonates with the target demographic. This role requires a strong understanding of the Hispanic consumer and the ability to communicate in a voice that feels culturally authentic, relevant, and engaging. Spanish language fluency is a requirement, as this role involves creating or adapting content for bilingual or Spanish-speaking audiences.

Requirements

Proven experience in digital marketing, social media management, and content creation.
Strong understanding of the U.S. Hispanic consumer, including cultural trends and digital behaviors.
Ability to craft content that resonates authentically with Hispanic audiences.
Spanish language fluency with bilingual writing and editing ability required.
Background in influencer marketing, community engagement, or multicultural marketing.
Proficiency with creative and social tools (Adobe Suite, Canva, CapCut, etc.).
Knowledge of analytics tools such as Google Analytics, Meta Insights, and TikTok Analytics.
Excellent storytelling, copywriting, and visual communication skills.
Highly organized, detail-oriented, and able to thrive in a fast-paced environment.

Nice To Haves

Understanding of SEO and email marketing platforms desirable.
Experience in retail media, including Amazon.com, WMC, AMC, Instacart, etc. desirable.

Responsibilities

Execute against brand strategy by developing and executing digital marketing and social media plans designed to support business objectives and resonate with Hispanic audiences across multiple platforms.
Leverage brand messaging and relevant occasions to plan and manage digital & social media calendars across channels such as brand and retailer websites, Instagram, TikTok, Facebook, X, LinkedIn, YouTube, and more.
Integrate other brand and retail media/tools into digital & social media plans to contribute to a fully integrated communications approach.
Stay current on trends, cultural insights, and platform behaviors within the Hispanic and general markets.
Concept, write, create, and edit engaging content that reflects an authentic voice relevant to the Hispanic consumer.
Create bilingual or Spanish-language content as needed, maintaining consistent brand voice and cultural nuance.
Develop high-quality multimedia assets, including short-form videos, graphics, photography, and copy for campaigns, product launches, and brand storytelling.
Engage with audiences in a culturally aware and respectful manner, including responding to comments and messages in English or Spanish as appropriate.
Build a positive and inclusive brand presence within Hispanic communities online.
Monitor and analyze performance across platforms; identify and present insights and key learnings on engagement, reach, conversions, and cultural resonance.
Implement key learnings to continually optimize strategies and deliver on KPIs to meet business objectives.
Work closely with marketing, creative, and product teams to develop campaigns that support brand strategy and authentically reflect Hispanic culture and consumer behavior.
Partner with influencers, creators, and community leaders who have strong credibility and connections within the Hispanic market.