Digital & Social Marketing Manager
About The Position
Vintner’s Distributors is seeking a dynamic, data-driven Senior Manager / Director of Digital Marketing to serve as the internal subject matter expert for all digital marketing initiatives across Loop Neighborhood and Poppy Markets. This role is ideal for a strategic leader who thrives in a hands-on environment, bridging high-level brand strategy with technical execution across programmatic, social, retail media, and in-store digital platforms. The successful candidate will bring deep experience within the CPG and/or retail industries, leveraging data to drive foot traffic, increase basket size, and strengthen brand equity. This role will partner closely with cross-functional teams including operations, merchandising, business development, and technology to deliver measurable marketing impact across both digital and physical customer touchpoints.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field
- Senior Manager: 5–8 years of experience
- Director: 8–12+ years of experience
- Strong expertise in programmatic platforms, paid social tools (Meta, LinkedIn), and GA4 analytics
- Demonstrated success driving customer acquisition, engagement, and revenue through digital strategies
- Excellent analytical, communication, and stakeholder management skills
- Ability to operate strategically while remaining hands-on in execution
Nice To Haves
- Experience in convenience retail, fuel, or QSR industries
- Experience working with retail media networks and co-op marketing programs
- Strong creative storytelling and brand development capabilities
- Proven success scaling digital marketing programs in high-growth environments
Responsibilities
- Lead omnichannel digital marketing strategy across social, programmatic, retail media, and in-store channels.
- Develop content strategy and campaign roadmaps aligned to business, merchandising, and brand objectives.
- Drive cross-functional alignment and adoption of integrated digital strategies.
- Oversee full-funnel digital advertising, retail media, and agency partnerships to maximize performance and ROI.
- Monitor campaign performance using GA4 and analytics tools, providing insights and optimization recommendations.
- Lead testing, attribution, and benchmarking efforts to continuously improve marketing effectiveness.
- Direct social media strategy, content execution, and community engagement.
- Manage in-store digital advertising, signage, and promotional displays.
- Oversee digital merchandising and promotions across online ordering platforms.
- Own digital customer engagement, feedback management, and sentiment monitoring.
- Support cross-functional marketing initiatives, campaigns, and special projects.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
