Digital Site Merchandising Director (Walmart.com & Amazon, Children’s Apparel)

Garan, Incorporated•New York, NY

About The Position

We are seeking a highly strategic and execution-focused Director of Digital Site Merchandising to lead end-to-end digital merchandising excellence across Walmart.com and Amazon. This role owns the full lifecycle from optimized listings, to content uploads, to conversion optimizations. You will be responsible for building best-in-class product detail pages (PDPs), optimizing discoverability through product titles, SEO and taxonomy, and driving conversion through compelling content and site experiences that increase units per transaction/cross sell, average order value, while lowering return rate, and fueling continuous performance improvement. This is a critical role for a high-volume, growth-oriented business, requiring deep expertise in marketplace dynamics, digital merchandising, and operational rigor.

Requirements

10+ years experience in ecommerce with Walmart.com and/or Amazon.
5+ years in digital merchandising.
Must have experience with SKU-intensive categories.
Proven track record of building optimized listings that drive traffic and conversion.
Data-driven, analytical and endlessly curious.
Strong data analysis and excel skills.
Strong understanding of SEO, keyword strategy, and taxonomy.
Strong understanding of PDP optimization and content strategy.
Strong understanding of Retail media interplay with organic performance.
Entrepreneurial mindset with a bias for action and continuous improvement.
Experience with keyword tools such as Helium 10, SEM Rush, Keepa, Stackline, Jungle Scout.
Knowledge of retailer.com platforms including Walmart Supplier One, Walmart Scintilla, Amazon Seller Central.

Nice To Haves

Apparel experience a plus.

Responsibilities

Oversee all item setup and catalog management, including product taxonomy, category/browse node optimization, listing creation, listing optimization and overall retail readiness.
Structure product variants and listing architecture based on customer behavior, marketplace best practices, and maximized reviews.
Develop product titles, descriptions, benefit-driven copy, keywords, attributes, and image strategy.
Develop data-driven keyword strategy for organic search and paid amplification.
Work with in-house creative team to develop carousel image strategy, A+ / rich media content, and video storytelling.
Ensure listings are fully optimized for platform algorithms and discoverability, meet platform requirements, taxonomy standards, and compliance guidelines.
Ensure attribute completeness and accuracy.
Be the owner of specifications and SOPs across marketplace platforms.
Continuously test and optimize PDP performance to improve conversion rate, units per transaction, average order value, and traffic quality.
Identify opportunities to improve discoverability, content performance, and merchandising.
Conduct A/B tests and user-testing to build solid listings that drive traffic and conversion.
Manage and merchandise brand shops, storefronts, and landing pages across platforms.
Create compelling seasonal and campaign-driven experiences that reflect brand positioning and drive engagement.
Optimize site navigation and assortment presentation for ease of shopping.
Work with marketing to drive landing pages that align with paid traffic-driving initiatives.
Partner closely with data-entry team to ensure item set up sheets have accurate information.
Partner closely with Marketing to align on messaging, creative assets, and traffic-driving initiatives; ensure PDPs are optimized for advertising efficiency and ROAS.
Partner closely with Design to translate style details into compelling, benefit-led storytelling.
Partner closely with Forecasting & planning to deliver insights on ecommerce activity.
Deliver insights and reporting that support data-driven decision making.
Own reporting and insights across key metrics: Consumer journey, Traffic, Add to Cart/Abandon Cart, Conversion rate, Engagement rate, Content score / quality metrics, Voice of the customer.
Establish weekly and monthly business reviews with actionable insights.
Own the end-to-end reviews strategy, including product seeding and sampling programs, post-purchase review generation, and reviews syndication across platforms.
Leverage ratings and reviews to improve conversion and product insights.
Build, lead, and develop a high-performing team of 2 covering front-end digital merchandising.
Establish clear processes, KPIs, and accountability across the team.
Cultivate a team of digital experts.