Digital Sales Manager

Hearst•South Burlington, VT

2d•$80,000 - $100,000

About The Position

WPTZ/WNNE, Hearst Television’s NBC affiliates serving the Burlington, VT / Plattsburgh, NY market, are seeking a Digital Sales Manager to lead and expand our digital revenue. This is a strategic leadership role for a results-driven sales professional who thrives in a fast-evolving, digital-first environment and is passionate about developing teams and driving measurable client outcomes. This role offers the opportunity to strengthen digital revenue in a dynamic market, leveraging Hearst’s industry-leading tools, data, and cross-platform capabilities. You will contribute to sales strategy, mentor team members, and help evolve how we support client success. At Hearst Television, you will work alongside passionate professionals who take pride in delivering high-quality content and marketing solutions. You will also be part of a team-oriented culture where your digital expertise and leadership will help drive success in a digital-first environment. About the Burlington–Plattsburgh Market Burlington, Vermont, located along the shores of Lake Champlain, is a vibrant city known for its thriving arts scene, innovative business community, and exceptional quality of life. Residents enjoy true four-season living, with opportunities for sailing and kayaking in the summer, world-class skiing in the winter, and some of the most beautiful fall foliage in the country. The area offers a more balanced and accessible lifestyle than larger metropolitan areas, with short commute times and easy access to nature. Plattsburgh, New York, offers a welcoming, close-knit community with a revitalized downtown featuring restaurants, shops, and cultural venues. Located on the western shore of Lake Champlain, Plattsburgh provides convenient access to both Burlington and Montreal, allowing residents to enjoy the benefits of a smaller community with access to a broader mix of cultural and economic experiences.

Requirements

Strong understanding of digital marketing and cross-platform media, including television and digital solutions
Experience generating revenue through new business development and account growth across multiple platforms
Ability to create persuasive presentations, respond to RFPs, and align solutions to client goals
Knowledge of pricing strategy and inventory management to maximize revenue opportunities
Strong analytical and problem-solving skills with sound business judgment
Effective communication and relationship-building skills with clients, agencies, and internal teams
Ability to coach, support, and collaborate with sellers to drive team performance
Experience supporting negotiations and contributing to successful client agreements
Ability to manage priorities, support forecasting, and contribute to revenue growth
Proficiency with WideOrbit, Kantar, and One Domain or WO Media Office
Valid driver’s license and reliable automobile
Related military experience will be considered

Responsibilities

Sales Leadership and Strategy Lead the strategy and execution of digital revenue growth in support of station sales goals
Partner with the Local Sales Manager to support weekly, quarterly, and annual sales strategies and planning
Foster a performance-oriented culture by setting clear expectations and supporting team accountability
Team Development and Performance Coach, support, and mentor Account Executives (AEs) through regular one-on-one and team sessions to strengthen digital expertise and sales effectiveness
Evaluate seller performance, identify development opportunities, and provide ongoing coaching to improve results
Deliver digital training and education to both local and national sales teams to build capability and confidence
Revenue Growth and Client Strategy Identify and support new digital revenue opportunities, including non-traditional and emerging solutions
Support negotiation of digital advertising opportunities, ensuring strong positioning and alignment with client goals
Develop strategic responses to client and agency RFPs, with a focus on driving new and incremental business
Build and maintain client and agency relationships to drive retention and growth
Partner with AEs to develop and deliver integrated digital marketing solutions
Operational Excellence and Accountability Support digital revenue forecasting and maintain visibility into performance
Manage budgets related to digital initiatives with attention to efficiency and outcomes
Review insertion orders and sales documentation to ensure accuracy and consistency