Digital Sales Lead - sodastream

PepsiCo•Purchase, NY

65d•$110,000

About The Position

On the Sodastream North American eCommerce team, our Sales associates own the relationships with our retailers that include Walmart, Amazon, Instacart and more to grow share of online sales through PepsiCo's evolving and disruptive digital capabilities. You'll be working with a globally recognized product, developing a strategy across assortment, pricing and fulfillment, and making a real and visible impact on the digital shelf. Robust cross functional collaboration across all brand teams, supply chain, marketing and field operations. You'll experiment with different tactics to transform traditional brands for the digital era, owning the online presence of a full portfolio of machines, syrups and bottles. Here, your tenacity and ambition coupled with strategic thinking will make your ideas a reality. We're seeking a Digital Sales Leader to drive the online sales strategy and retailer relationships through our key retail.com partnerships (Target.com, Walmart.com, Costco.com) as well as alternative partners, such as our last mile providers (DoorDash, Uber Eats and Instacart) and potentially burgeoning relationships like Temu. This role oversees brand strategy and cross-functional execution for parts of the Sodastream portfolio, driving omnichannel sales. For these strategic Customers for PepsiCo, this role will help manage customer relationships and business operations. Success means achieving both immediate and long-term results for customers in the digital channel. Short-term success focuses on meeting plans, gaining market share, and effective operations. Long term success is measured on customer relationship building and creating solid strategic frameworks for success looking 2-5 years out while driving a learning agenda for the digital organization.

Requirements

5 years of experience in sales, marketing, digital strategy, or digital sales, ideally within a consumer packaged goods organization and preferably working directly with one of our key retail partners
Highly motivated individual with excellent communication, influencing, and project management skills
Ability to work in ambiguous environment and establish new path and processes
Ability to work in highly matrixed environment and with Senior leaders given the high-visibility of the Sodastream eComm business
Strong analytical skillset and ability to clarify ambiguity in large data sets
Customer management experience - as evidenced by previous roles with responsibility for customer strategy and execution
Cross-functional "literacy" - as evidenced by the ability to work with partner functions such as Marketing, Supply Chain and Finance in capacities ranging from customer planning to product innovation
Planning skills - as evidenced by the capability to develop tools such as annual plans and forecasts that incorporate Sales and Marketing input
Strong problem-solving capabilities - as evidenced by a track record of finding feasible solutions to complex problems, especially in an environment with incomplete information and tight timelines
Strong analytical skills - as evidenced by high intelligence and previous ownership of comprehensive analytical tasks and projects
Sound communication skills - as evidenced by the ability to educate and influence management and cross-functional partners to act in the best interest of internal and external stakeholders through written and verbal communications
Resilience - as evidenced by the courage to maintain a positive attitude when faced with obstacles and the willingness to develop alternative approaches to overcome them
Bias for action - as evidenced by a track record of taking decisions to drive the interests of the business while still maintaining highest levels of rigor and compliance

Nice To Haves

Significant knowledge of digital / online space - ideal, but not required
Proven success gaining cross-functional alignment to drive project / program support
Commitment and ability to succeed within a fast-paced team / organization
Experience with the development of strategic business plans, annual operating plan tools and execution tactics, channel strategy development; ideal, but not required

Responsibilities

Complete cross-functional digital management of the retail.com's
Partner with Brick & Mortar (B&M) Customer Teams / Key Account Managers and manage day to day communication with Sodastream and Pepsico B&M Teams regarding any digital business with customers, providing regular updates and educating on what is happening with the customer and broader digital channel.
Provide Joint Business Planning content, insights and action plans to integrate into larger Omnichannel Customer discussions.
Create and own monthly business reviews providing updates and performance analysis (including key drivers to growth and decline) each period.
Category Deep Dive analysis - Perform in depth analysis on certain business units / brands across customers to identify opportunities and create action plans
Assortment analysis - Understand current assortment and implement scalable assortment improvements to drive the online business.
Forecasting - Partner with B&M counterparts to provide finance and supply chain with inputs to manage inventory
Own Joint Business Plan planning calendar - Including detailed brand level growth plans, test & learn agenda and omnichannel coordination
Content management - Ensure best in class content online, including site audit, improvement of images, improvement of content, organic search rankings on-site
Marketing Campaigns & Post Audit- Identify and partner with marketing team to execute merchandising campaigns to drive incremental sales onsite
Secure investment funding as needed to drive business and test and learn's
On Shelf Availability - Own customer availability performance and provide actionable availability reporting for the Customer and Field teams
Pricing and Promotion - Collaborate with Customer Teams, digital Team, and customers to correct pricing issues and amplify in-store promotions online
Supply Chain - Partner with internal and external operations teams to resolve supply chain related issues (minimizing out-of-stocks, innovation availability, etc)
Identify digital capability opportunities and collaborate with digital strategy and tech teams to co-create.
Partner with B&M teams and Customers to drive pilots in key areas (Marketing, Go-to-market, Out-of-stocks, etc) to drive long-term growth and partnership
Partner closely with Field organization to develop store specific plans and solutions to minimize Out-of-stocks and maximize experience / sales