Digital Lead Specialist

Directors Investment Group•Abilene, TX

About The Position

We are seeking a self-motivated person to join our team as a DIGITAL LEAD SPECIALIST. This person is responsible for managing social media pages, creating online ad campaigns, and developing innovative digital marketing strategies that align with Funeral Directors Life’s mission and business goals. This role plays a key part in advancing the company’s influence and helping our funeral home clients succeed. The ideal candidate is a self-motivated marketer with strong attention to detail and a passion for leveraging data and creativity to improve campaign performance and processes. About Funeral Directors Life Funeral Directors Life, a subsidiary of Directors Investment Group (DIG), offers an award-winning workplace that is truly one-of-a-kind. Funeral Directors Life is a full-service preneed insurance company. We help funeral directors grow their businesses and serve more families every year. With Funeral Directors Life’s preneed programs, at-need solutions, and marketing services, funeral owners and directors can start saving time, growing their businesses and increasing profitability in a rapidly changing marketplace. DIG has been recognized with numerous workplace awards, including the prestigious FORTUNE magazine “Best Small & Medium Workplaces” List, the “Best Workplaces in Finance & Insurance” List, the “Best Workplaces for Millennials” List, and the “Best Workplaces in Texas” List. The company is also a winner of the top 100 “Best Companies to Work for in Texas,” published by Texas Monthly. Based in Abilene, TX, DIG offers a unique corporate culture and benefits that our employees love! Founded on Christian principles of leadership through service, integrity, honesty, and respect, the company is dedicated to serving the funeral profession and helping funeral homes enhance their service to families in a rapidly changing marketplace. In fact, our mission is "to be known as the best, most-respected provider of service to the funeral industry." So, what makes DIG such a great place to work? We apply these same principles to how we treat our employees: offering excellent compensation, a fun, friendly, and supportive work environment, and more benefits and perks than we can mention; including employer-paid health coverage, 401 (k) matching, life insurance, an on-site clinic, a 24-hour fitness center, free fresh fruit and beverages, a corporate university, book studies, and many personal growth opportunities for mind, body, and soul. An Equal Opportunity Employer

Requirements

Understanding of Marketing and social media terms and best practices
A bachelor’s degree in Marketing, Communications, Journalism, English, or related field preferred or equivalent experience
Great attention to detail and excellent writing skills
Ability to use a personal computer and work within a Windows based environment including MS Office products
Manage and prioritize multiple requests with the ability to meet deadlines

Nice To Haves

Facebook Ad Manager (experience preferred)

Responsibilities

Collaborate and educate Sales Managers and/or funeral homes and walk them through an issue to a solution
Ability to coordinate between graphic designers, account service representatives, and clients to move the projects from concept to completion
The ability to interpret social media analytics and change strategy based on the analytics
Capable of following and improving processes and marketing techniques