Digital Programmatic Media Buyer - Setup (Remote/Usa) - Gdm (Gray Media)

Gray Media•Atlanta, GA

1d•Remote

About The Position

About Gray Media: Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including: Comprehensive Medical(Rx), Dental, and Vision Coverage Health Savings Account with Company contributions Flexible Spending Account Employer-paid life and disability benefits Paid parental leave benefits Adoption and Surrogacy Benefits 401(k) Plan, including matching and profit-sharing contributions Employee Assistance Program Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage Paid Time Off, including Relocation PTO Focus on Caring Salary/Wage: $43,888 - $60,000/yr. Shift and Schedule: Mon. - Fri. (8:00 am - 5:00 pm) Job Type: Full-Time _______________________ Job Summary/Description: The Digital Programmatic Media Buyer will assist in digital revenue growth through programmatic buying and supporting Gray Digital Media’s client expectations. The role will focus on identifying target audiences, managing large budgets in real-time bidding environments, and providing internal insight into digital campaign reporting. This is a remote position.

Requirements

3-5 years in buy-side programmatic digital marketing experience, including daily work in a DSP.
Excel power user (pivot tables, vlookup, index match, charts, etc
Experience with Google Analytics, pixel creation and implementation, and Google Tag Manager.
Data visualization and first-party data activation experience.
Team Player
Thrives in a high-volume, fast-paced environment
Ability to meet multiple deadlines in a deadline-driven environment
Handles change easily.

Responsibilities

Displays advanced knowledge of DSP platforms and features. TTD experience preferred.
Effectively monitor pacing and performance for assigned markets, ensuring campaign KPIs and benchmarks are met within budget requirements
Suggest optimization and budget strategies according to key performance indicators and internal reporting.
Constantly monitors and manages programmatic build/revision/QA/Comments queue. While prioritizing Premier clients, expected to help with all stages of queues, including builds when needed.
Expected to have minimal errors on basic build setups
Helps team members with troubleshooting and communication
Actively participates in team meetings and Slack conversations.
Displays excellent internal and external communication skills and is effective in helping clients and internal stakeholders understand processes and performance.
Actively contributes to the development of training documents and new hire trainings for both Ad Ops and Sales teams.
Other Duties as assigned

Benefits

Comprehensive Medical(Rx), Dental, and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan, including matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO
Focus on Caring